Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 196

Writing Communications Marketing B2B 196

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. For the types that can be automated (i.e.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 193

Marketing Content Marketing Data Social Media 193

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016. New York City.

Publicity 40

Publicity How To Newspapers Radio 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

APRIL 9, 2019

2016: $92,125. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. 2018: $95,000.

Publicity 94

Publicity Survey Comparison Report 94

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

JANUARY 27, 2022

And I’m no exception; in 2016 (the same year I was awarded Cision Scandinavia’s PR Influencer of the Year Award ), I had to turn the volume down on my career to get my head back on straight. In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months.

Publicity 52

Publicity How To Industry Study 52

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 125

Content Marketing SEO Social Media Marketing 125

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. 4) West Corporation rebrands as Intrado…but who was West?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. Women in PR North America announced Business Wire is a new “corporate partner.” NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Contently - Strategy

NOVEMBER 12, 2018

Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him.

Content Marketing 111

Content Marketing Company Strategy How To 111

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 94

Social Media Marketing Media Creativity 94