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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Mitsubishi’s history of scandals suggested an unethical corporate culture. to $3.97) per share.

Ethics 242
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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48
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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

It was a fast-paced and fun event that was full of useful information. The chat will be held on Thursday, November 10th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!).

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Branding 149
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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? Doing it live from a REAL event! Digital events by their nature are really frenetic online, yet can feel absolutely sloth-like offline. And really… I was invited to host a digital event from one of the best conferences of our industry… in London.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

Robert Scoble (@Scobleizer) April 14, 2016. Next month we’re headed back to our original time slot, so mark your calendars for Tuesday, May 10th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.