PRSay

AUGUST 16, 2019

PRSA’s MBA/Business School Program Committee supports collaboration among program faculty to facilitate shared understanding the impact of current trends on reputation management through webinars and research. PRSA’s MBA initiative is continuing to help business leaders understand reputation management.

Reputation 68

Reputation Course Corporate Trends 68

Deirdre Breakenridge

FEBRUARY 15, 2017

Jess conceived the idea of Don’t Panic Mgmt based on a fortune cookie (and the Coldplay song of course). Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country.

Consumer 243

Consumer Branding Brand How To 243

Waxing UnLyrical

MARCH 11, 2016

That might mean reputation, sales, etc.–get In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. April #measurePR Announcement.

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

APRIL 6, 2018

It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election. Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

Deirdre Breakenridge

SEPTEMBER 6, 2016

These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. She is actively involved in research in public relations, reputation management, social media and crisis communications. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year !

Social Media 62

Social Media Branding Brand Media 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose. But the slope can be a slippery one.

Publicity 120

Publicity Storytelling Journalism Viral 120

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Source: Public Relations Review 2 Broom, G.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. How content marketing leads to meaningful ROI.

Content Marketing 138

Content Marketing Marketing Consumer Strategy 138

PRSay

OCTOBER 20, 2016

Learn more about the PRSA 2016 International Conference or register to attend. Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination.

Engineering 60

Engineering Sports Local Internal 60

ISEBOX

JANUARY 5, 2017

The hit to the drug maker’s reputation wouldn’t be such a quick fix. But Duchesnay got it right this time with their 2016 promotions. Things came to a happy halt with the birth of Johnson’s baby – a healthy boy – on September 16, 2016. Duchesnay responded by following the FDA letter’s action items immediately. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Brutal Honesty. Conclusion. Eichner, J.

Retail 120

Retail Pitching Print Writing 120

Cision

JULY 12, 2016

Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms. Image via John Paul Filo/CBS ©2016 Smithsonian Channel. My biggest pet peeve is…heavy nasal breathing! All Rights Reserved.

Television 120

Television Crisis Crisis Management Fashion 120

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. And more often than not, they are very familiar with the process because they have been using it as a way of improving their practices over the course of a couple of years. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices.

Ethics 71

Ethics Training Financial Survey 71

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Inspiring speakers who will provide you with powerful business insights.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Shift Communications

JULY 26, 2017

to use it to his advantage, he needs an impactful and concise message, supporting social media intelligence and of course, access to the necessary social media accounts. However, as someone whose reputation influences his business, he can’t afford to sit idly by and hope that this all blows over. In order for G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. And more often than not, they are very familiar with the process because they have been using it as a way of improving their practices over the course of a couple of years. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

PR in High Definition

MARCH 25, 2019

Of course, our son forgot to mention Daddy was away with Mummy at the time – and I haven’t let him forget it since! How rumours spread has been analysed scientifically by institutions including Indiana University , which looked at 14 million messages on Twitter in 2016 during the US presidential election.

Study 48

Study Crisis System Reputation 48

Presspage

NOVEMBER 13, 2017

Brand reputation: Similar to Domain Authority , except this is just for news. But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ).

Google 94

Google Guidelines SEO Engineering 94

Reputation Us

SEPTEMBER 7, 2016

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. From the August 31, 2016 issue of Credit Union Times Magazine. Planning ahead, of course, can help address the key legal and compliance issues.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. You shouldn’t choose your PR based on lower fees and risk your reputation. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Beyond PR

JUNE 1, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. But it can be done.

Consumer 49

Consumer Branding Brand Reputation 49

Waxing UnLyrical

MARCH 7, 2016

So of course, this post is by women, about women, and for women everywhere. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Big day tomorrow: International Women’s Day. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

So of course, this post is by women, about women, and for women everywhere. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Big day tomorrow: International Women’s Day. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

PR Conversations

FEBRUARY 28, 2018

This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Mark My Words

FEBRUARY 15, 2021

” What was touching for so many people about Hussain’s victory was, as Merry Berry described in a bit quoted by Metro, that during the course of the competition a baker who was very nervous and self-restricted but determined managed to overcome her anxiety and shine. In the show, she travels throughout the U.K.

Television 60

Television Radio Travel Report 60

Waxing UnLyrical

DECEMBER 11, 2015

A3 If you’re measuring reputation or share of voice, tag manually (free!) Next, we tackled the one thing you can start doing right now to improve your PR measurement: A4) ADD IT TO THE BUDGET Also, follow invaluable sources such as @prezly @PRNews @queenofmetrics @AmecOrg & of course @shonali #measurePR #measurepr.

Measurement 40

Measurement Analytics Google YouTube 40

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Adobe (2016-Present). I did of course make time after I completed my trip to play tourist and explore new cultures and cities, but there was always a professional purpose in mind. HubSpot (2018-Present).

Social Media 56

Social Media Conference Travel Internal 56

Prakkypedia

DECEMBER 13, 2017

Arnott’s wasn’t quite as adventurous in March 2016 when it remodelled some of its Shapes flavours, but that move also generated widespread commentary across social media and in the mainstream media. They’re often developed by a cross-disciplinary team – which of course today includes digital and social media pros. Darn it all.

Twitter 71

Twitter Transportation Advertising Advertising 71

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0. Guess what?

International 40

International Internal Case Study Web 40

Karen Freberg

NOVEMBER 1, 2017

I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now. Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? Let me rewind back a bit. No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

DECEMBER 3, 2016

Definitions of PR often count words like credibility, reputation and third-party validation. In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. Of course, I’m exaggerating for effect, but if you laughed at that, it usually there’s a little bit of truth in it.

Marketing 60

Marketing B2B Content Marketing Training 60

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. That describes the present time, of course. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. So, what separates mere experts from thought leaders?

Leadership 398

Leadership B2B Community Viral 398

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. This route is unlikely to secure a reputation for the quality of our professional intellect either. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194