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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Airbnb opened a pop-up open house for four days in London as part of its 2016 “Live There” campaign. Over 1400 people ventured in to see how locals live.

Brand 149
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ICON Recap: Nina Jankowicz on Winning the Disinformation War

PRSay

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Based on her research, there seems to be “a uniquely American hubris” to the U.S. approach on disinformation — especially when it comes to Russia.

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What’s Needed for a Successful Satellite Media Tour

Cision

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. These tours aren’t just efficient, though. When done right, they can be creative and compelling.

Media 120
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Behind the Headlines With Sharon Ward Keeble

Cision

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. How did you get your start in journalism?

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

On Tuesday, November 15, 2016, at 8:30 p.m. Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? Are you trying to find ways to develop your professional portfolio and personal brand while still in school? And many more!

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Behind the Headlines With Aedhmar Hynes

Cision

In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will lead to more effective communication. The biggest change is that our communities have moved from being local to being global at a rapid speed.

Groups 120
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Behind the Headlines With Neil McAllister

Cision

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” What are you most looking forward to in your new position as media and content director at Blanc & Otus?