2016 Journalism Viral 
Cision
MAY 24, 2016
On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc.
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
What’s more, media credibility has actually increased over 2016. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Yet most national outlets posted gains in the ways that matter – ratings and readers. The results were often ugly.
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Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.
Cision
APRIL 17, 2015
Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.
Buzzstream
JANUARY 17, 2018
Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. peaked in 2013, at 242 million units sold.
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