Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Q: What makes a good pitch? “What makes a good pitch? Cision (@Cision) May 18, 2016. Be able to do what you’re pitching to me is job one.

Film 211

Film Pitching Print Journalism 211

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy. journalists say they would be unable to carry out their work without social media.

Journalism 120

Journalism Social Media Study Media 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

Pitching 120

Pitching Report Brand Branding 120

Presspage

MARCH 25, 2025

Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.

Media Relations 78

Media Relations Writing How To Pitching 78

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 98

Travel Pitching How To Guidelines 98

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. Forget pitching just yet; instead, start a dialogue around an article you really enjoyed. Engage in 1-on-1 Dialogue.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). You now have a different, more exciting challenge. Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You may also need to identify the topics and trends that resonate with them.

Strategy 244

Strategy How To Media Measurement 244

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting.

Government 214

Government Digital PR Report LinkedIn 214

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. cta] The post SHIFT Archives: The Best of Q3 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 74

Analytics Google Data Analysis 74

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Casey Egan. Marketing Analyst .

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

Policies 204

Policies Software B2B Report 204

Cision

MARCH 3, 2016

According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Tailor Pitches. percent of journalists believe communication professionals need to tailor their pitches better. Understand Who You’re Pitching. Approximately 78.5

Media Relations 120

Media Relations Media Pitching Survey 120

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. lags all other sectors but one (financial). What does that mean? a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

The Stalwart Blog

OCTOBER 8, 2015

As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. Make a list of all the publications you pitch and spend time getting reacquainted with what they cover. Do you want to learn more about Periscope and incorporate it into more campaigns in 2016? This is a no-brainer.

Small Business 60

Small Business Twitter Analytics Examples 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

APRIL 21, 2016

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go to connect with journalists and ensure a more positive response to their pitches? Read the free “State of the Media 2016 Report!” Social media. Build Relationships.

Pitching 120

Pitching Social Media Trends Report 120

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? .

Infographics 153

Infographics Comparison Retail Study 153

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients.

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

MAY 27, 2017

” Pew Stateo f the Media 2016. And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. That means there are fewer reporters to pitch your stories to. . “The Great Recession sent the U.S.

Media Relations 127

Media Relations Media Newspapers Radio 127

Cision

JANUARY 14, 2016

If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. Send Pitches Using a Media Database. Editorial calendars make planning campaigns and pitching easy. So how can you connect with an audience that ignores your messages? . Earned media.

Media 120

Media Pitching Policies Trends 120

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.

How To 84

How To Pitching Comparison Survey 84

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property.

How To 120

How To Agency Creativity Pitching 120

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games. Currently representing some of the most decorated U.S.

Sports 60

Sports Pitching Print Local 60

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Once the final product is tested and released, PR professionals can begin pitching it. What does the future hold for public relations professionals? What should we be keeping an eye on? Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. What is your secret to media relations success?

Financial 180

Financial Television Leadership Travel 180

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

Retail 120

Retail Pitching Print Writing 120

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. Bayse (@LEBayse) February 24, 2016. Find a way to work that into your pitch.”. Suzette Kettenhofen (@webdiva911) February 25, 2016.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

DECEMBER 23, 2015

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. You’ve Set Yourself Up for a Great 2016. If you’ve been plugging away at building connections with journalists this year, you’ll be well-positioned to pitch them when you have breaking news next year.

Employee 120

Employee Pitching Writing Content Marketing 120

PR in High Definition

OCTOBER 11, 2016

No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. The post Firefly braves the cold at Byte Night 2016 appeared first on Firefly Communications.

Pitching 48

Pitching Course Community Technology 48

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Here’s what we promise to do more of in 2016. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Get ahead of the newest media developments. The media world today moves at lightning pace.

Fashion 149

Fashion Writing Pitching Internal 149

Communications Conversations

AUGUST 15, 2019

You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. You had to pitch the editor your story idea. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). She would review it.

Leadership 112

Leadership Media Pitching B2B 112

Cision

MARCH 9, 2016

Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar spoke about everything from 2016 presidential election coverage to what a “typical” day looks like. Cision (@Cision) February 25, 2016. Here’s a glimpse at what they had to say about social media’s role in the newsroom: Monitoring.

Government 120

Government Fashion Facebook Twitter 120