Buchanan PR

OCTOBER 5, 2023

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. Thus began a downward spiral of Swift’s image in the media. The original viral “ketchup and seemingly ranch” post.

Strategy 81

Strategy Media Viral Trends 81

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211

5W PR

NOVEMBER 14, 2023

Will & Jada Smith Have Been Secretly Separated Since 2016 – Jada Pinkett Smith has revealed the truth about her relationship with Will Smith in her new memoir “Worthy.” The couple has been living completely separate lives since 2016 but are still legally married and not heading for divorce anytime soon.

Trends 78

Trends Fashion Film Viral 78

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . Your brand needs to do more than that to build inroads and tell your story effectively.

Brand 136

Brand Branding How To Storytelling 136

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Social Advocacy. Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day.

Energy 40

Energy Healthcare Policies Agriculture 40

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 IT remake featured a themed horror house.

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Cision

DECEMBER 20, 2016

They then reviewed more than 132,000 social media comments about independent workers. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels.

Study 120

Study Small Business Groups Viral 120

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. What are you looking for?

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. What’s more, media credibility has actually increased over 2016. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. During the 2016 U.S. It also involved creating social media posts around certain topics or starting full-on communications campaigns. Mounting misinformation .

Government 78

Government Viral Study Tools 78

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Because that’s what the comment sections of media sites have become: CRAP. They spur conversation.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

DECEMBER 5, 2017

Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Media outreach and editorial coverage are critical to success at your event.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Stephen Knight, VapeJoose ’ s CEO says, ” Social media has been our greatest form of marketing.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Cailin O’Connor, Ph.D., Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Cailin O’Connor, Ph.D., Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Prohibition

JUNE 16, 2017

Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? We help all of our clients to clearly demonstrate their business benefits… Tags: media, social, brand, help, relations. Have I missed anything? We’re not surprised!

Social Media 48

Social Media Exercises Viral Video 48

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Top 10 Influential Social Media Campaigns of 2015. , you don’t need to be Prince Charming to show some love to your customers. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community.

Community 40

Community Viral Web Creativity 40

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

DECEMBER 5, 2017

Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Media outreach and editorial coverage are critical to success at your event.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Stay tuned in 2016! Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. We have a buyer journeys product to help you map the different user flows that users are navigating through on your website. User journeys and conversions across your website.

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

In the age of social media, an unhappy customer has access to a digital megaphone to share their anger, and most are only too happy to use it. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Viral Instagram 62