ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

MARCH 1, 2016

The perpetuation of a “viral” story on digital channels can be hours. Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). Health Business Elite , EBSCO host (accessed March 1, 2016). ” Business Week no. 4309: 84-85. Garrity, Tom.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Cision

MARCH 24, 2016

In fact, according to Edelman’s 2016 Trust Barometer , 78 percent of people trust their peers, while 49 percent trust CEOs. It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. Add credibility.

Branding 120

Branding Brand Viral Trends 120

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Julie Staadecker, Account Director. Client: McDonald’s.

Print 60

Print Media Travel Wireless 60

Cision

DECEMBER 20, 2016

These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. They then reviewed more than 132,000 social media comments about independent workers. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. ” Some variations on the dad joke video went viral, indicating how universal the idea was. There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3

Retail 120

Retail Viral Video Pitching 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Paid reach has its place, but we’re still chasing “viral” or highly shareable content. As election 2016 showed, social media has arrived as a primary news source. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Your brand needs to do more than that to build inroads and tell your story effectively. Here are some tips based on tech PR experience.

Branding 136

Branding Brand How To Storytelling 136

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? But what about the incidents that occur that senior management never hears about?

Corporate 167

Corporate Airlines Employee Training 167

Konnect Agency

NOVEMBER 14, 2022

TikTok originally launched in 2016, but the skyrocket to popularity came during the onset of the global pandemic in 2020, when people around the world found themselves with considerably more downtime. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Viral content occurs when the right content is shared at the right time by the right people. You now have a different, more exciting challenge. Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ).

Pitching 120

Pitching How To Instagram YouTube 120

Cision

DECEMBER 5, 2017

A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Wake up America!

Reputation 78

Reputation Government Film Viral 78

Prohibition

SEPTEMBER 13, 2022

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service. billion globally this year!

Branding 118

Branding Brand Video Social Media 118

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Prohibition

NOVEMBER 3, 2023

The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic. TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers. This allows influencers to connect with their audience on a personal level.

Marketing 62

Marketing Instagram Viral Video 62

Buchanan PR

OCTOBER 5, 2023

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. The original viral “ketchup and seemingly ranch” post. More than that, brands are jumping on the Taylor Swift train as well.

Strategy 88

Strategy Media Viral Trends 88

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.

Social Media 28

Social Media Viral Media Film 28

5W PR

NOVEMBER 14, 2023

Will & Jada Smith Have Been Secretly Separated Since 2016 – Jada Pinkett Smith has revealed the truth about her relationship with Will Smith in her new memoir “Worthy.” The couple has been living completely separate lives since 2016 but are still legally married and not heading for divorce anytime soon.

Trends 78

Trends Fashion Film Viral 78

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi. He helps businesses grow their revenue.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

SEPTEMBER 19, 2019

Engagement to mental health content has fluctuated since 2016, but engagement to content focused on mental health initiatives specifically, has increased since then. But how has the conversation about mental health changed over time? Mental Health Initiatives Content in 2019. Mental Health Initiatives Engagement to Content in 2019 YTD.

Web 68

Web Exercises Employee Viral 68

Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). And shares provide the virality we all crave as marketers/communicators. When was the last time you had an actual conversation with anybody on Twitter?

B2B 60

B2B Twitter Viral Trends 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. The research shows that companies managing a brand crisis often have an opportunity to get ahead of the most damaging narratives before becoming immortalized in public opinion. Rising audience-side misinformation.

Crisis 78

Crisis Branding Brand Airlines 78

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences.

Branding 71

Branding Brand Marketing Fashion 71

NewsWhip

SEPTEMBER 28, 2022

During the 2016 U.S. Pre-2020, Beard and the team tracked, on average, seven concerning stories a week, from deliberately misleading crime reporting, to fantastical Brexit disaster narratives But when COVID-19 came, that escalated to about 70 narratives a week, many of which were going viral. Beard was recruited onto the team. .

Government 78

Government Viral Study Tools 78

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. How is it that in 2016 mobile investment even a question? Highly Inflated Expectations for Social Media. Rent Media for Owned Media Purposes.

Mobile 60

Mobile Survey Marketing B2C 60

Buzzstream

JUNE 16, 2021

me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. me in 2016, from How to Build a Time Machine. . ~ me in 2013, from Throwing Sh*t Against the Wall & Analysing What Sticks, “by deconstructing the success of others you can improve your own chances”. ~ I’m like a broken record, huh?

Digital PR 160

Digital PR Film Instagram Writing 160

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Community 40

Community Web Viral Creativity 40