The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Identify the communities that will respond to your brand values, products, services and social programs. Find advocates and influencers in those communities who can reach people within a certain ‘echo chamber’ and reach out to them.

Digital PR 100

Digital PR System Engineering Training 100

PRSay

AUGUST 2, 2017

During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession. 3 at 3 p.m.

Facebook 118

Facebook Community Twitter Social Media 118

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. A follow-up blog post by PR 2.0 What started as a simple blog, soon became a movement. About Spin Sucks.

How To 177

How To Education Twitter Community 177

Cision

NOVEMBER 13, 2017

Below are some of the best insights from our guest and the community at large. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. I’ve had the most success from Facebook because of how some blog posts are written (news style). A1: It probably doesn’t matter much.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. So I thought it would be good to do a renewed version for 2017 to help give people ideas for decent walks around the country for everyone from the beginner to the more experienced.

Blogging 57

Blogging Film Resources Travel 57

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. Consumers have always had a distrust of corporation organizations for reasons like this, so for Equifax, this miss-step in their communications plan cut deep. In other words, they turned to blaming the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Flack's Revenge

FEBRUARY 6, 2018

Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships.

Facebook 120

Facebook Journalism Local Google 120

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.”

Analysis 173

Analysis Tools SMB Software 173

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Community Involvement. Cancer Research. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Stephen Waddington

OCTOBER 11, 2017

My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Crowdsourcing a community of practice. The #PRstack and #FuturePRoof communities are both based on this model. Thanks for stopping by. Please sign-up here.

Writing 111

Writing Guidelines Community Pitching 111

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me. 14 Doormen as foremen.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

DECEMBER 15, 2017

Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved. © Stephen Dupont, 2017. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Buzzstream

JUNE 20, 2018

From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about. For the purposes of this blog post I examined the incoming links to the 6 top sites. They share projects on our sites in full as well as promote them on their blogs.

Retail 70

Retail Case Study Examples Community 70

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

AUGUST 9, 2017

The 2017 CIPR State of the Profession survey (opens as a PDF) puts the number at 90%. It’s launched a £50,000 appeal in a bid to run four traineeship programmes per year, expand beyond London, and start a campaign in BAME communities promoting public relations as a viable career choice. I’ve pledged £50. Thanks for stopping by.

Publicity 122

Publicity Survey Data Agency 122

Stephen Waddington

JULY 9, 2017

It’s a great way of sharing user generated content from a community. Curation tools are a great way of sharing user generated content from a community. Here’s a Twitter Moment that I created for the CIPR’s 2017 Graduation Ceremony that took place last week. Congratulations to the class of 2017 #CIPRgrad.

Twitter 90

Twitter Mobile Web Community 90

Sword and the Script

MARCH 28, 2017

A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. 2017 PR Salary Survey Suggests Demand for Talent Tightening . The post How to Generate Media Referenceable B2B Customers with a Blog appeared first on Sword and the Script.

B2B 60

B2B Blogging How To Media 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I use my blog, PR Expanded , for video book reviews. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Stephen Waddington

JUNE 22, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. I published a summary of the report on my blog. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Thanks for stopping by.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. UK General Election. We have our doubts. Celebrating public relations in Croatia.

Conference 108

Conference Ethics Advertising Advertising 108

Stephen Waddington

APRIL 28, 2017

Twitter saw a six percent year on year increase of monthly active users to 328 million in the first three months of 2017. Wilding said that the dynamic nature of Twitter meant that fake news was quickly rebutted by the Twitter community. Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election.

Twitter 110

Twitter Radio Community Trends 110

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Beyond PR

DECEMBER 13, 2016

As we approach 2017, are you adequately preparing your content to drive more results? Here are five things to consider when planning your 2017 content: Carefully analyze your 2016 data and derive insights that you can use for 2017. That may mean that your community is migrating to another network. Need more resources?

Content Marketing 40

Content Marketing Trends B2B Analytics 40

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places.

Branding 111

Branding Brand LinkedIn Instagram 111

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. A post shared by lauren paige magenta (@laurenmagenta) on Jul 13, 2017 at 4:17pm PDT. A post shared by Jessica Fiorillo (@feedmedearly) on Jul 13, 2017 at 10:37am PDT. sponsored. sponsored.

Interviews 88

Interviews Instagram Video Creativity 88

Stephen Waddington

SEPTEMBER 29, 2017

The CIPR’s State of Public Relations 2017 report, found eight percent of respondents identified as black, Asian, mixed or other. FuturePRoof is a community founded by my partner Sarah Hall, to promote the value of public relations as a management discipline. PRCA data from 2016 suggest nine percent. Thanks for stopping by.

Publicity 96

Publicity Analysis Data Industry 96

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry. It includes academic and popular culture sources.

Report 96

Report Ethics Government Training 96

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. growth in the natural channel and 18% growth in all channels³, and plant-based meat sales exceeded $606MM in the 52 weeks leading up to Jan 22, 2017⁴.

Hotels 90

Hotels Trends Energy Consumer 90

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. r/memes was a particularly successful community in terms of the highest score. r/AskReddit was the community that had the most discussion. The highest scoring Reddit communities of April 2022. Let’s look at the data.

Reddit 78

Reddit Community Analysis Comparison 78

5W PR

SEPTEMBER 13, 2018

How have you seen the indie beauty space grow over the past few years, and what is this community’s impact on the broader beauty industry? Indie brands are truly shaking up the industry as they’re pioneering new categories and advancing existing ones with incredible community engagement and innovation.

Trends 94

Trends Trade Shows Community Nonprofit 94

Buzzstream

OCTOBER 30, 2018

In September 2017, we identified a problem. As of October 2017: G2 Crowd had a total of 3,835 dofollow domains. In October 2017, with our traffic waning, our competitors beating us in backlinks, and lofty year-end goals in our sights, we needed to find strategies that we were fairly certain would work. Here is what we did.

Software 56

Software Report Data Strategy 56