Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. With the following research-backed tips, however, things can be much different in 2017: The Best Content Length. 1,000 words? Well, there is. List posts. What posts. How to posts. Conclusion.

Strategy 120

Strategy Infographics Content Marketing Study 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). infographics, social posts, interactive quizzes). Common 2017 Content Marketing Themes. Content Marketing Institute.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This topic is a very controversial one, with blogging experts torn between the two. Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? When you think of visual content, you may be imagining static images, CTAs or infographics.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 72

Infographics Case Study Video Survey 72

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries.

Internal 0

Internal International Industry Infographics 0

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? Related Read: Content-Based SEO for Blogging.

SEO 60

SEO Engineering Blogging Infographics 60

Sword and the Script

MAY 5, 2020

However, in an email exchange with this blog, CEO Greg Galant says there is a distinction: “Our broadcast monitoring is through an integration we have with TVEyes, but the data we have for our broadcast database is our own. Images and infographics are an excellent way to provide context to your news story.

Pitching 92

Pitching Survey Journalism Technology 92

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. According to the findings, “94% of all blog posts have zero external links.” Too many marketers believe that short content outperforms long form.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

AUGUST 29, 2018

In fact, in a 2017 census, 81% of the U.S. Different types of visual content include images, videos, infographics and GIFS. Another way to do this is when promoting blogs on social, including a header at the top of the blog. It increases the chance of your audience interacting with your post.

Social Media 61

Social Media Media Infographics Financial 61

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. reading and traveling.

Google 40

Google Trends Twitter Community 40

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. In a Casper post I worked on, we chose a keyword—couples sleeping positions—and built a blog post around it. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Enter content discovery! Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

FEBRUARY 7, 2018

— AJ Ghergich (@SEO) January 24, 2017. As Adam Connell of Blogging Wizard says regarding personalized outreach , “…by doing something to help the blogger out, before you’ve even asked them for anything – you’re far more likely to grab their attention.”. Do you want a link to your Twitter profile, blog, or some other page?

Writing 134

Writing SEO Examples Blogging 134

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 79

Marketing Publicity Survey Study 79

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star! Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Speaking of pop-ups, you’ll notice a few pop-ups on this blog.

Web 60

Web Google Mobile B2B 60

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll continue to see rules created around branded content, the way we did sponsored social media shares and sponsored blog posts a few years ago when the FCC intervened. Expect to see more of that in 2017. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Enter content discovery! Offer Variety. Think again.

How To 40

How To Engineering Content Marketing Advertising 40