Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. After the incident, which everyone still has engrained in their minds, United’s corporate spokespeople resorted to an extremely legalistic approach, claiming the airline’s employees followed standard procedures.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Brand Branding Agriculture 198

Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Meltwater gamifies customer community.

Analysis 173

Analysis Tools SMB Software 173

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. A last comment: the Financial CHOICE Act of 2017 has passed the in the House.

Financial 68

Financial Policies Banking Resources 68

PRSay

OCTOBER 24, 2018

Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 265

Ethics Automotive Conference Technology 265

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. Other graphics from State of Social Media 2017 report. Gif of seagull poo from Giphy.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Conversely, undesired consequences can emerge when employees believe their ability to advance in an organization is hindered by bias on the part of their superiors, co-workers or clients.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA.

Publicity 151

Publicity Radio Sports Technology 151

The Stalwart Blog

DECEMBER 20, 2017

Next year, these type of scandals will find their way into the business community. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. Then the PR community can begin using some shiny new examples in 2017. The post Our PR Holiday Wish List appeared first on Crenshaw Communications.

Pitching 120

Pitching Consumer B2B Survey 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PRSay

AUGUST 17, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. I’m not an expert on the topic of diversity, but I am a partner in a midsized, independent communications firm that has made a serious commitment to increasing its staff’s diversity.

Agency 92

Agency Television Employee Education 92

Sword and the Script

APRIL 9, 2019

2017: $91,000. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. The retention tools employees cited as most important were similar to those reported last year: 75% say career development and training are important benefits; and. 2018: $95,000.

Publicity 108

Publicity Survey Comparison Report 108

Cision

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Creativity Industry 245

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Great leaders make clear and transparent communication a top priority.

Writing 211

Writing Communications Marketing B2B 211

Reputation Us

MARCH 16, 2022

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. community, partners, media, social influencers). It can mean insisting something is true despite lacking clear evidence. The Truth” is the New Misinformation. Your staff?

Reputation 78

Reputation Government Film Viral 78

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Chancellor Jim (@ChancellorJim) April 5, 2017. Chancellor Jim (@ChancellorJim) April 12, 2017. What better way to connect with employees (or students, in this case)?

Twitter 60

Twitter Customer Service Interviews Employee 60

Reputation Us

SEPTEMBER 6, 2017

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. Published : August 31, 2017 in the Credit Union Times. This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Adjust your communications according to the needs of your audience.

Crisis 60

Crisis Communications Crisis Communications Community 60

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence.

Technology 14

Technology Company Software Marketing 14

Communications Conversations

NOVEMBER 2, 2017

Thomas (@UofStThomasMN) September 25, 2017. I also think we benefitted from the love our community has for the Twins. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. link] pic.twitter.com/sblWWgWw84. Yep–that is an interesting story!

Case Study 113

Case Study Journalism Study Instagram 113

PR Conversations

OCTOBER 11, 2018

For me this suggests that we should consider how employers, and our trust networks (communities of relations and interdependencies) contribute toward our mental well-being – both positively and negatively. On your first point, community, I couldn’t agree with you more. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. Before you commit the resources to hiring a communications role, ask the following questions: What outcomes do you expect from this position? Reduce employee turnover or improve your reputation score?

Media Relations 50

Media Relations Communications How To Media 50

Communications Conversations

FEBRUARY 22, 2017

And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. It’s 2017 and LinkedIn STILL doesn’t have threaded comments. Another easy fix that would make community management so much easier for those responsible for LinkedIn brand pages. #3:

LinkedIn 60

LinkedIn Web Analytics Employee 60

The Hoffman Agency

DECEMBER 18, 2017

In this rising contrast between those who work in the tech sector and those who do not, sometimes the outlook seems grim: In June 2017, Santa Clara County officials counted more than 7,300 homeless people — a rise of more than 800 in just two years. The result?

Nonprofit 53

Nonprofit Community Engineering Resources 53

Solo PR Pro

MARCH 28, 2023

That’s when she became embedded in corporate communications at the highest level and experienced one of the most challenging parts of her career: when the nonprofit hospital she was employed at was in the process of selling to a for-profit corporation — she was one of only a handful of employees to know about it for two years.

Meeting 87

Meeting Healthcare Nonprofit Corporate 87

MaccaPR

MAY 11, 2017

It’s no surprise that passionate “fitfluencer” Chris Freytag , who is a KARE-11 TV contributor and Get Healthy U social community founder, presented on the topic of health. May 5, 2017. "Strive for Progress, Not Perfection". Chris Freytag. She explained that in health, as in our daily work lives, perfection can be the enemy of good.

Leadership 74

Leadership Energy Corporate Conference 74

The Hoffman Agency

DECEMBER 18, 2017

In this rising contrast between those who work in the tech sector and those who do not, sometimes the outlook seems grim: In June 2017, Santa Clara County officials counted more than 7,300 homeless people — a rise of more than 800 in just two years. The result?

Nonprofit 48

Nonprofit Community Engineering Resources 48

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. In 2017, GCTR would take the combined company public through a “blank check merger.” Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees.

Software 121

Software Analysis Data Technology 121

Mindful Marketing

DECEMBER 14, 2018

The market for genetic testing exploded in 2017, and it keeps growing. This feature identifies a subject’s ancestors “associated with one of more than 300 genetically based communities in the years between 1750 and 1850” to determine migration paths in the U.S. and overseas.

Policies 71

Policies Government Data Insurance 71

MaccaPR

JUNE 21, 2017

LOFT, Ann Taylor’s relaxed sister brand, rolled out a trio of one-minute videos in early-2017 that build off its marketing collaboration with comedian Jessi Klein, the executive producer on TV’s “Inside Amy Schumer.” Plus, by having the videos hosted by employees of J.Crew, viewers can attach a distinct face and personality to the brand.

Video 54

Video Brand Branding Fashion 54

Reputation Us

SEPTEMBER 25, 2019

The same type of infrastructure should be put in place for preparing, processing and communicating about an incident whether it is external (e.g., Is it affecting the credit union at large, the members, the staff and/or the credit union community? If a crisis hits, one of the first questions to ask is, “Who is affected?”

Reputation 60

Reputation Publicity Crisis Media 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48