ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation’s soaring value is good news for PR and corporate communications professionals.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion.

Corporate 104

Corporate Reputation Measurement Report 104

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. This new study is different.

Corporate 120

Corporate Conference Study Analysis 120

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 89

Survey Corporate Comparison Financial 89

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Waxing UnLyrical

SEPTEMBER 5, 2017

Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 92

Measurement Strategy Banking Travel 92

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, let’s be honest–that’s been a long time coming.

Financial 80

Financial Employee Corporate Education 80

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Twitter 92

Twitter Social Media Media Conference 92

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Waxing UnLyrical

SEPTEMBER 29, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. Wouldn't you like to be in her kitchen?

Measurement 68

Measurement Data Big Data Banking 68

Cision

APRIL 10, 2017

Here is how it pans out in the marketing world: Stephen Kennedy from Dominos shared how his organization has made customer loyalty a corporate priority opposed to a marketing program. Some of these include there being seven different ways for people to order pizza, ranging from a website, an app, in-store and over the phone.

Brand 223

Brand Branding Pitching Conference 223

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Waxing UnLyrical

JANUARY 3, 2017

But, as 2017 takes hold, I know that doing something to take a step forward every day – even if it’s a really tiny one – is the only way to move towards, and find, rainbows. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow. Wouldn't you like to be in her kitchen?

Training 70

Training Banking Twitter Education 70

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. The corporate affairs division was able to demonstrate a 20 percent increase in new account sign-ups.

How To 223

How To Marketing Storytelling Measurement 223

Waxing UnLyrical

AUGUST 15, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. Wouldn't you like to be in her kitchen?

Measurement 81

Measurement Media Banking Community 81

Waxing UnLyrical

JUNE 21, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings. Wouldn't you like to be in her kitchen?

Agriculture 81

Agriculture Measurement Banking Resources 81

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2017 Epic data breach . Scandal: 2017: Ticketed passenger dragged off plane. Sometimes it’s because legal advice conflicts with PR counsel.

Interviews 170

Interviews Media Training Training Video 170

Cision

DECEMBER 13, 2017

Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites. Customers may want to read specifics about ingredients, learn how a product is transported, or discover more about corporate sustainability efforts.

Brand 208

Brand Branding Consumer Transportation 208

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Corporate Reputation ).

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

Cision

MARCH 20, 2017

We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.

Technology 227

Technology Data Big Data Measurement 227

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy.

Corporate 60

Corporate Reputation Report Measurement 60

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.”

Corporate 74

Corporate Blogging Social Media Facebook 74

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money. Meets customer needs.

Corporate 70

Corporate Reputation Brand Branding 70

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. With that philosophy in mind, a corporate blog will naturally publish a mix of long and short posts.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. In 2017 PRWeek reported the 2017 median as $91k.

Survey 124

Survey Agency Report Corporate 124

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. A last comment: the Financial CHOICE Act of 2017 has passed the in the House.

Financial 68

Financial Policies Banking Resources 68

Shift Communications

FEBRUARY 26, 2018

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. million tweets since September 1, 2017 across a sample of 9,295 accounts, from individual influencers to major corporations. Length of Tweets Expanding. Christopher S. Methodology.

B2C 124

B2C Government Healthcare Twitter 124

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. It could just mean corporate raiding. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235