Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 19) Employees have huge impact on social sharing.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. The page had more than 4,000 likes within three hours and thirty-eight minutes.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As How might we judge great leadership?

Conference 128

Conference Leadership Meeting Energy 128

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. May 5, 2017.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. About half of the company’s employees live with vision loss. National Disability Employment Awareness Month is a great opportunity for organizations to highlight their blind employees. Despite being born blind, she is now entering her 10th year in the profession.

Software 183

Software Nonprofit Technology Education 183

PRSay

SEPTEMBER 18, 2017

All kinds of decisions are made daily by single employees or groups. In my work with a family-owned plumbing company, Applewood Plumbing Heating & Electric, ethics has held steadfast in all their dealings with customers, employees and vendors. Jane Dvorak, APR, Fellow PRSA, is the 2017 PRSA National Chair.

Ethics 127

Ethics Reputation Employee Small Business 127

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Stern + Associates

MAY 18, 2023

She has served as a consultant to the National Institute of Health, the Centers for Disease Control and Prevention, Facebook, Apple, UnitedHealth Group, business and academic leadership groups, and numerous hospital initiatives on stress and health. Institutional resilience starts with employee well-being.

Leadership 118

Leadership Groups Strategy Employee 118

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 149

Technology Study Communications Survey 149

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. Their oldest son Brendon was 2017 chair of the PRSA Health Academy , and is a sought-after consultant. David is president and CEO of Shank Public Relations Counselors.

Publicity 151

Publicity Radio Sports Technology 151

ImPRessions - Crenshaw Communications

MAY 18, 2018

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. When a company tells the story of the human beings behind the corporate logo, it brings the company to life.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

OCTOBER 24, 2018

Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 265

Ethics Automotive Conference Technology 265

PRSay

OCTOBER 7, 2018

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights. In 2014, they had 18 million guest check-ins; in 2017, 70 million. Finding your purpose.

Conference 126

Conference Creativity Internal International 126

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Creativity Industry 245

Cision

NOVEMBER 3, 2016

But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

PRSay

MARCH 19, 2018

Stuart said that diversity metrics aren’t just important in informing consumers — they also help prospective employees know about their future work environment. “Employee candidates are going to be putting pressure on you to make sure the work environment is inclusive.”. Job candidates want to know about company diversity.

Ethics 128

Ethics Internal International Employee 128

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Gina Luttrell (@GinaLuttrell) October 9, 2017. pictured above ), during an Oct. Social media.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 212

Marketing Content Marketing Data Social Media 212

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

Institute for Public Relations

FEBRUARY 20, 2024

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

Internal 52

Internal International Industry Communications 52

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team.

Communications 199

Communications Viral Fashion Public Affairs 199

Presspage

APRIL 25, 2017

Although these expressions provide the organization with a sympathetic boost, it is not providing any benefits for their leadership. According to the latest edition of the 2017 Edelman Trust Barometer the confidence in has CEOs plummeted to a record low (see below, sheet 17). And by using the plural, they are not alone.

Trends 79

Trends Crisis Reputation Employee 79

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

5W PR

JANUARY 13, 2020

Do sales and senior leadership embrace and support marketing’s vision and plans? Yet another shows company employees introducing themselves and explaining things. Now’s the perfect time for an annual checkup. If not, might a retreat or workshop to bring out differences or concerns result in a better understanding and support?

Marketing 78

Marketing Comparison Video Survey 78

PRSay

APRIL 21, 2017

The real answer: to further your leadership ability. Now you can bring it all together and stretch it even further so you have even more to offer clients, management, customers and fellow employees. I affirmed I could execute at a high level right along with those peers I admired so greatly. So why get your APR? Because I said so.

Ethics 97

Ethics Radio Education Exercises 97

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Is the Buyer’s Journey Becoming Passé? also see why ?).

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Solo PR Pro

JUNE 8, 2021

In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110