Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. For example, if you take money out of your retirement investments today, you won’t obtain the cumulative gains over time.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Graphics from the 2017 State of Blogging Report by ConvertKit .

Survey 60

Survey Blogging Corporate Analytics 60

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial. One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Solo PR Pro

JULY 18, 2017

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. Create a measurement plan and track your success.

Measurement 40

Measurement Report Analytics Guidelines 40

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. For example, someone recently diagnosed may need a long-form video to thoroughly explain a condition and offer insight from other patients. Odds are they were viewing a funny video like this one explaining 2017 rule changes for baseball.

Video 149

Video Measurement Survey Creativity 149

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ).

Brand 152

Brand Branding Reddit Pitching 152

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Measuring a publicity stunt’s success depends on the initial goal.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. For example, you can sort results by the level of engagement or reach. For example, you can send a release to contacts, over a newswire and publish it to your online newsroom within the same menu.

Software 115

Software Tools Publicity System 115

Shift Communications

OCTOBER 10, 2017

Example: MarketingProfs B2B Forum 2017. Let’s look at an example of this data-driven investigation by digging into the MarketingProfs B2B Forum, an event I had the pleasure and privilege to attend and keynote. Which company’s exhibition, for example, got the most traction? Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Katie McGraw. Vice President.

Media 104

Media Training Technology Consumer 104

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, I have served on the board of directors for three different nonprofits, which has given me a taste of how boards oversee the management of an organization. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Gina Luttrell (@GinaLuttrell) October 9, 2017. During the Oct.

Social Media 106

Social Media Conference Media Corporate 106

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 146

Data How To Storytelling Analytics 146

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. For example, if no one is dedicated to content marketing in your organization, how can a marketing leader expect results? About half of businesses outsource some content marketing. 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 85

Trends Marketing Mobile Web 85

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”.

Study 64

Study Marketing B2B Apparel 64

The Resolution Blog

DECEMBER 29, 2017

Here’s an example; 2018 activity? Content creation activity plus a media sell in 2017 activity to review? 2017 Metric to take forward to 2018? By looking at Jonah Berger, author of ‘Contagious’ for example. Once you’ve found coverage from similar activity review why it was a success and the metrics that demonstrated that.

Google 120

Google Analysis Comparison Data 120

Prakkypedia

NOVEMBER 5, 2017

As an example of its topics, in September a panel of journos discussed the Federal Government’s media reform bill. The new kid on the block, Red Ink was launched by Nine in October 2017. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella. In its announcement, nine.com.au

Media 76

Media Journalism Radio Print 76

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In other words: neglect SEO at your own risk. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

MARCH 1, 2018

The caveman example may be a bit of a stretch, but we can all agree that trying to get coverage for our news has been a business staple for at least a century. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. It’s as if earned media is a shiny new toy.

Media 73

Media Measurement Enterprise Consumer 73

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

PR Conversations

FEBRUARY 28, 2018

Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members).

Training 65

Training Ethics Data Analysis 65

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. About Nick Bell.

Measurement 75

Measurement Tools Journalism eBook 75

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. For example, Amy Struve is our entertainment editor. For example, we wrote this post around Pokemon stops at the mall last year –it’s maybe our most popular post so far.

Blogging 87

Blogging Handbook Sports International 87

Sword and the Script

NOVEMBER 28, 2017

For example, 39% of bloggers spent more time on a routine post than they did three years ago and some are spending significantly more time: 17% of bloggers say they spend 3-4 hours on a blog post. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) How long should a blog post be? Talk to Us

Study 79

Study B2B Marketing Survey 79

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads.

Marketing 52

Marketing Technology International Internal 52

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. A recent example was a panel we put together with several other top marketers for a live (and lively!) Through this collaboration I learned of Stone Temple’s very creative use of video. You can see the recording here.

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215