Sword and the Script

SEPTEMBER 5, 2023

For example, West acquired PR tech assets from NASDAQ including Globe Newswire and the remnants of MarketWire. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Executing M&A post-deal is hard.

Software 167

Software Marketing Leadership B2B 167

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. Photo by albert chau, 2017 ].

Education 104

Education Technology Policies Leadership 104

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Here are some typical examples of corporate cringe: Over-exaggeration.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. There are several reasons why one business would acquire another. Did you know? Twitter handle.

Company 152

Company Tools Technology Software 152

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. As a simple example, predictive analytics tell businesses what they need, when, and where.

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Examples include Brandwatch , a social media monitoring tool, and Hubspot , a marketing automation platform.

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

JULY 22, 2021

They can schedule service visits to their homes, for example, or weekly housekeeping, knowing they will be home on Fridays. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Hybrid work improves work-life balance.

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 152

Brand Branding Reddit Pitching 152

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Shift Communications

OCTOBER 10, 2017

Example: MarketingProfs B2B Forum 2017. Let’s look at an example of this data-driven investigation by digging into the MarketingProfs B2B Forum, an event I had the pleasure and privilege to attend and keynote. Which company’s exhibition, for example, got the most traction? Vice President, Marketing Technology.

Conference 114

Conference Data Marketing B2B 114

Practical Law Construction

DECEMBER 13, 2022

It is six years since FIDIC unveiled the pre-release of the 2017 Yellow Book, and in this conference it felt like we’ve moved away from the training and explanations of how the 2017 suite works as compared to the well-regarded 1999 suite of contracts. 2022 reprint of Red, Yellow and Silver Books 2017. ” arise.

Conference 59

Conference International Internal Government 59

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.

Journalism 309

Journalism Study Social Media Resources 309

Sword and the Script

JANUARY 28, 2020

For example, you can sort results by the level of engagement or reach. It allows Notified to suggest additional contacts you haven’t reached but should be based on the combination of your search terms and the reporter’s coverage: Now if you manage your own contacts, you can import a list you’ve created, like an Excel file, for example.

Software 115

Software Tools Publicity System 115

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. According to research data from eMarketer, “digital ad spend will increase 15.9

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Right Message. Right Time.

Media 104

Media Training Technology Consumer 104

Cision

JUNE 8, 2017

Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats. For example, Nardi Media, a boutique agency located in Washington D.C.,

Pitching 225

Pitching Print Conference Local 225

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134

SEO Strategy Google Engineering 134

Flack's Revenge

SEPTEMBER 15, 2020

That was written in 2017, but the practice continues to grow. It can help in all the ways PR helps sales: through validation, brand building and product or service PR, as examples. Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

PRSay

DECEMBER 15, 2017

For example, I have served on the board of directors for three different nonprofits, which has given me a taste of how boards oversee the management of an organization. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stephen Waddington

JUNE 2, 2018

. #1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Google removed 8 million videos in Q4 2017. No surprises.

Report 92

Report Trends Retail Marketing 92

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology International Internal 52

Stephen Waddington

AUGUST 13, 2019

UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. AI represents a significant growth opportunity for the UK.

International 84

International Internal Ethics Communications 84

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 1) How did you get into marketing? From your perspective what is storytelling? .

Storytelling 84

Storytelling Brand Branding Customer Service 84

Cision

NOVEMBER 2, 2017

Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. Here are three examples: Broader Perspective: Over time, internal creative teams can get jaded.

Agency 189

Agency Creativity International Internal 189

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Accents can be challenging and syntax is a work in progress.

Publicity 84

Publicity Marketing Google Radio 84

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 225

Measurement Tools eBook Analytics 225

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 146

Data How To Storytelling Analytics 146

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’ If not, you should. Timelapses.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

NOVEMBER 13, 2017

Let’s step through an example. Using our custom-built influencer identification tools, we examined hundreds of thousands of conversations from Dreamforce 2017 and distilled down the social shares to a list of the top 100 most talked-about individuals (excluding corporate entities). Vice President, Marketing Technology.

How To 131

How To Conference Pitching Software 131

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 128

Survey Brand Branding Analysis 128

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Shift Communications

APRIL 30, 2018

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. The major takeaway?

Healthcare 68

Healthcare Data Exercises Consumer 68

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Virtual assistants are here to stay. Wondering why exactly?

Google 67

Google SEO Technology Engineering 67

Inbound PR

APRIL 17, 2018

In 2018, the study found that the biggest challenge for the PR industry is under-representation of PR professionals at board level - this was the same in the 2017 research. To give you some of the numbers, only 1 in 10 senior respondents indicated they were a member of an executive board.

Study 49

Study Media Relations Industry Trends 49