This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, socialmedia posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017MEDIA TRENDS.
According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics. I love infographics. Infographics absolutely do the trick.
According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. How to do it?
Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.
The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6% and 9.6%).
Socialmedia continues to develop grow and adapt, some things are good and some things are pretty bad but one thing remains the same with social, our lust for the next new channel that will offer something different. In this post, I will share our latest socialmediainfographic.
UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.
The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. ’ Identify the communities that will respond to your brand values, products, services and social programs.
Fast forward to 2017, the search engines have become even smarter. Socialmedia sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. Their only focus is at offering the most relevant and useful information based on user preferences.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, socialmedia posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017MEDIA TRENDS.
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” And that research comes from PR content. PR offers credibility. Credibility begets trust.
According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. With the following research-backed tips, however, things can be much different in 2017: The Best Content Length. 1,000 words? Well, there is. List posts. What posts. How to posts.
PR practitioners have long helped clients amplify video content through socialmedia promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.
brought forth vast socialmedia and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. quintillion bytes of data a day.
Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and socialmedia.
We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? When you think of visual content, you may be imagining static images, CTAs or infographics.
Socialmedia spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast socialmedia spending to rise to 19.7% of the budget on social. About one-quarter or 23% of socialmedia activity is handled by outside agencies. of the budget to 11.4%.
An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.
According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics. I love infographics. Infographics absolutely do the trick.
Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. Part of the success has to do with the airport's PR and communications team acknowledging that the media landscape has changed tremendously and embracing this change as part of their strategy.
Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.
What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? You’re one of the few agency owners/presidents in town that I see showing up in socialmedia circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in socialmedia?
Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.
increase in growth from 2017 to 2018. The infographic below provides a quick an easy guide to instagram ads. Share your successes or challenges in the comments or on socialmedia using #solopr. Instagram has over 800 million users and 25 million business profiles. The addition of Instagram stories drove a 13.1%
Share your post liberally on socialmedia. Any socialmedia community manager worth their paycheck should already have a list of Twitter hashtags to use. 7) Have graphics for socialmedia prepared. Most socialmedia-savvy speakers these days have tweetable moments already baked into their presentations.
Socialmedia. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, socialmedia, etc). Lead sources. Marketing team.
The company also added socialmedia integration, folders and filter to allow clients to customize and categorize articles the system is scooping up for them. Quick hits around PR technology Cision published its annual 2 020 State of the Media Report , an annual survey that polled 3,200 journalists from 15 countries this year.
The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. From socialmedia management to crisis communications, content is king. Developing socialmedia marketing policies. Companies that were the first to embrace infographics!
UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their socialmedia channels. Here's how: 33 Content Marketing Promotion Ideas.
Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. Other studies have shown people share content on social because it makes them look good; they search for information when they need answers.
19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.
There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your socialmedia channels. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. May: Automate Shares of Older Content. June: Plan Around Product Launches.
According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. reading and traveling.
Fast forward to 2017, the search engines have become even smarter. Socialmedia sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. Their only focus is at offering the most relevant and useful information based on user preferences.
Trying to understand the way people think is the crux of how PR pros build a socialmedia strategy. But as we all know, the psychology behind socialmedia strategy is a complex topic. We have some tips and tricks on how to boost your socialmedia engagement. In fact, in a 2017 census, 81% of the U.S.
As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. Companies with higher volumes of socialmedia posts didn’t earn equivalent engagement among followers in 2016. Read Time: 2 minutes. The Moral of the Story: Give Them What They Want. .
.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” A longform piece of writing is not snackable, but an infographic posted to socialmedia is snackable.
If I’m right, branded content is going to have its heyday in 2017. I think we’ll continue to see rules created around branded content, the way we did sponsored socialmedia shares and sponsored blog posts a few years ago when the FCC intervened. Expect to see more of that in 2017. Advertorials are Dead.
They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and socialmedia, as well as subcategories like blogging or content strategy. This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. In CloudHiker form!
For example, socialmedia once lauded for democratizing publishing is largely a paid game today. Socialmedia has become, in many senses, the very thing it once disintermediated. If you enjoyed this post, you might also like: Paid Social: Cliff Notes to 3 SocialMedia Studies.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content