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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics. I love infographics. Infographics absolutely do the trick.

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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. How to do it?

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How Your News Release Can Help the Media Do Their Job

Cision

Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6% and 9.6%).

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Prohibition launches Social Media Timeline for 2020

Prohibition

Social media continues to develop grow and adapt, some things are good and some things are pretty bad but one thing remains the same with social, our lust for the next new channel that will offer something different. In this post, I will share our latest social media infographic.

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Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.

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