Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 13, 2017

Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

Media 210

Media Automotive Resources Product Launch 210

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. With the following research-backed tips, however, things can be much different in 2017: The Best Content Length. 1,000 words? Well, there is. List posts. What posts. How to posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? When you think of visual content, you may be imagining static images, CTAs or infographics.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” And that research comes from PR content. PR offers credibility. Credibility begets trust.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Solo PR Pro

NOVEMBER 20, 2018

increase in growth from 2017 to 2018. The infographic below provides a quick an easy guide to instagram ads. Share your successes or challenges in the comments or on social media using #solopr. Instagram has over 800 million users and 25 million business profiles. The addition of Instagram stories drove a 13.1%

Instagram 49

Instagram Infographics Travel Education 49

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. Part of the success has to do with the airport's PR and communications team acknowledging that the media landscape has changed tremendously and embracing this change as part of their strategy.

Internal 0

Internal International Industry Infographics 0

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%.

Study 112

Study Survey Infographics B2B 112

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

APRIL 13, 2017

Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

Media 71

Media Automotive Resources Financial 71

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. Their only focus is at offering the most relevant and useful information based on user preferences.

How To 129

How To Content Marketing Engineering Advertising 129

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 7) Have graphics for social media prepared. Most social media-savvy speakers these days have tweetable moments already baked into their presentations.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

OCTOBER 31, 2017

Social media. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

MAY 5, 2020

The company also added social media integration, folders and filter to allow clients to customize and categorize articles the system is scooping up for them. Quick hits around PR technology Cision published its annual 2 020 State of the Media Report , an annual survey that polled 3,200 journalists from 15 countries this year.

Pitching 84

Pitching Survey System Technology 84

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. Other studies have shown people share content on social because it makes them look good; they search for information when they need answers.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. From social media management to crisis communications, content is king. Developing social media marketing policies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.

Brand 55

Brand Branding Government Ethics 55

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. May: Automate Shares of Older Content. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. reading and traveling.

Google 40

Google Trends Twitter Community 40

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. Their only focus is at offering the most relevant and useful information based on user preferences.

How To 40

How To Engineering Content Marketing Advertising 40

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. In fact, in a 2017 census, 81% of the U.S.

Social Media 61

Social Media Media Infographics Financial 61

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. Companies with higher volumes of social media posts didn’t earn equivalent engagement among followers in 2016. Read Time: 2 minutes. The Moral of the Story: Give Them What They Want. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll continue to see rules created around branded content, the way we did sponsored social media shares and sponsored blog posts a few years ago when the FCC intervened. Expect to see more of that in 2017. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Contently - Strategy

JULY 31, 2019

.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. If you enjoyed this post, you might also like: Paid Social: Cliff Notes to 3 Social Media Studies.

Web 60

Web Google Mobile B2B 60