Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. Media relations with print newspapers/magazines are still stronger than expected.

Communications 115

Communications Publicity Survey Newspapers 115

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017. Read the full State of the Media Report. How does this affect PR? “The Follow me on Twitter.

Media 100

Media Video Mobile Report 100

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Check out our list of the best PR conferences to attend in 2017. Influencer Marketing & Blogger Relations .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.

Branding 253

Branding Brand Government Ethics 253

PRSay

JANUARY 23, 2018

Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017. That said, from what many clients are telling me, the pendulum may have swung too far away from traditional, top-tier media relations.

Communications 151

Communications Leadership Social Media Creativity 151

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. It’s seen as far more than media relations. Again, it’s all about PR Expanded.

Agency 223

Agency Survey Social Media SEO 223

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

SEPTEMBER 25, 2017

The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. And here we go…here are the benchmarks from 2017. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 14) Public relations salaries were flat.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

MARCH 24, 2021

For example, LinkedIn launched LinkedIn native video in 2017, in an effort to expand from being just a long-form content site. Consider alternation coloration or tone – go black and white, or minimalist or psychedelic. . Also keep in mind that short videos can be highly effective in engaging viewers.

Social Media 344

Social Media Strategy Media LinkedIn 344

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 202

Conference Training Small Business Leadership 202

Cision

JULY 19, 2017

A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Most publications publishing a gift guide have allocated gift guide editors who are responsible for putting together the pages. Find that person.

Pitching 235

Pitching Print Creativity Blogging 235

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. PR is always evolving.

Training 370

Training Media Training Crisis Communications Reputation 370

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. The big takeaway from the Cision 2017 Global Social Journalism Study is one of segmentation and customization.

Social Media 202

Social Media How To Media Journalism 202

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

How To 137

How To Education Exercises Newspapers 137

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #4 Adding SEO and social data to pitches adds huge value for time pressed journalists.

SEO 60

SEO Media Relations Pitching Report 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories. Infographic from a 2017 article in MarTech Advisor. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Pave the way for lead generation by doing a media relations campaign and target your prospects with paid social and content marketing campaigns. One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations. The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.

Ethics 44

Ethics Meeting Trends Technology 44

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PRSay

AUGUST 9, 2019

2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Strategy 133

Strategy Newspapers Facebook Google 133

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was later “integrated into a broader” study called the 2017 Global Communications Report.

B2B 102

B2B Media Survey Advertising 102

PRSay

APRIL 24, 2020

For the fourth year in a row, respondents reported a decrease in the public’s distrust of the media; 59 percent of respondents felt the public lost trust this year, which is down from 63 percent in 2019, 71 percent in 2018 and 91 percent in 2017.

Report 170

Report Pitching Media Survey 170

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? Bob Evans (@bobevansIT) October 11, 2017. Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Branding 120

Branding Brand Media Infographics 120

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO International 87

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 107

Survey Marketing B2B Content Marketing 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? This focus also prevents firms from falling into the trap of “quantity over quality” when setting a media relations strategy. Today’s PR agencies do much more than media relations.

Agency 136

Agency Meeting Print Course 136

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study?

Publicity 150

Publicity Policies Social Media Study 150

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 124

Trends Data-Driven PR Data System 124

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. While many professional communicators may write this off as Media Relations 101, we’re not doing it as well as we think.

Report 40

Report Media Pitching Resources 40

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies. This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct.

Data 146

Data How To Storytelling Analytics 146