PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 170

Report Pitching Media Survey 170

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. Build relationships through social media so that when you pitch you are a warm lead versus a cold one.

Social Media 167

Social Media Media Local Pitching 167

PRSay

JUNE 15, 2017

Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. Here’s a few tips you can take from the results: Pitch in the morning. Personalize your pitches.

Pitching 128

Pitching Survey Journalism Conference 128

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Check out our list of the best PR conferences to attend in 2017. Relationship building takes time. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. Your job application, your outreach, your pitch will be buried in the inboxes of people who won’t dig out until after the new year.

Publicity 102

Publicity Analytics B2B Agency 102

Cision

APRIL 10, 2017

Today’s media professionals get an average of 38,000 emails a year, and in Cision’s 2017 State of the Media report we found that 72 percent of journalists said that PR professionals need improve on tailoring pitches to align with journalists’ beat, while 82 percent said PR professionals need to do better understand their media outlet.

Branding 223

Branding Brand Pitching Conference 223

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. You’ve been in the industry for a long time – how has it changed, and what do you think will be the hot topics in the coming months and in 2017? How do you prefer to receive pitches? Can you be pitched via these channels?

Pitching 120

Pitching Telecommunications Trends Technology 120

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. This is by far the most agreeable group to this practice, however. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches. More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. People expect to be pitched on LinkedIn, making them the perfect prospects. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer.

Social Media 151

Social Media Trends LinkedIn Media 151

Cision

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story.

Media 210

Media Automotive Resources Product Launch 210

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents). These archetypes group journalists by their common behaviors and beliefs about social media.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR is always evolving. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Align your media pitching and your editorial content calendar to keep your message focused. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017.

Conference 202

Conference Training Small Business Leadership 202

Waxing UnLyrical

AUGUST 15, 2017

You figure out the audience of the media property you’re pitching #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. You have to constantly update to ensure you’re relevant #measurepr. On how PR helped them get to where they are: A3: It’s really the same skill set.

Measurement 81

Measurement Media Banking Community 81

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. On the PR front, this could mean a big change in how (and if) we pitch local news. It seems to have plateaued, but newsrooms are thinly staffed at best.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. .

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. Updating client plans, advising on 2017 CEO predictions, or simply ordering gifts for industry BFFS — why not do them now. Reach out to former clients and colleagues.

Policies 204

Policies Software B2B Report 204

The Proactive Report

MAY 27, 2017

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. That means there are fewer reporters to pitch your stories to. MEDIA RELATION TIPS FOR 2017. Radio and TV stations are also hard hit.

Media Relations 127

Media Relations Media Newspapers Radio 127

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey Journalism System 92

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Bob Evans (@bobevansIT) October 11, 2017. Take the Time to Pitch With Integrity and Thoughtfulness.

Media 149

Media Pitching Data Technology 149

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Branding 120

Branding Brand Media Infographics 120

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.”

Infographics 153

Infographics Comparison Retail Study 153

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

JANUARY 9, 2024

This lays the groundwork to productize this by charging for filtered results, which the company appears to be doing, as another commenter observed: “Even on a paid subscription, I see a limit of 15 pitches a month now, 5 for free, and you have to buy additional pitches. Content picks Pitch results. Tried and true pitching tips.

Branding 172

Branding Brand Reddit Pitching 172

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). Pitch podcasts by noon.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Video publishing platform Wipster’s CEO Rollo Wenlock launched a daring use of video when he began “The Daily WIP” video blog series in 2017 with the intention of making 100 video in 100 days.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. B2B decision-makers rely on research. And that research comes from PR content.

Advertising 178

Advertising Advertising B2B Trade Shows 178

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here. Content marketers and social media managers are experiencing the same fragmentation of audiences.

How To 137

How To Education Exercises Newspapers 137

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. ” Let’s take a closer look at how (and why) this pitch placed: Let’s take a look at the actual pitch that placed: . .” with your pitch and 3-5 reasons why you believe it worked.

Retail 52

Retail Pitching How To Case Study 52