Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. What’s next?

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

PRSay

DECEMBER 27, 2017

We have weathered storms ( quite literally ), invested in technology and brought new professional development programming opportunities to our members through two certificate programs that were overwhelmingly sought after and received rave reviews. All of this was done with great diligence and thought for the good of all our members.

Leadership 133

Leadership Government Conference Energy 133

Deirdre Breakenridge

JANUARY 30, 2017

But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically anywhere, as long as we can get Internet connectivity. And being connected is the first step to becoming a Social PR Superhero. They were: Integration.

Measurement 150

Measurement Twitter Instagram Training 150

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 129

Technology System Government Groups 129

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. Vice President, Marketing Technology. Companies slow down in America between Thanksgiving and New Year’s Day. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. That’s a radical shift over a decade. Know which tactics are working. Spot brand & revenue indicators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide.

Digital PR 100

Digital PR System Engineering Training 100

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

Creativity 120

Creativity SEO Mobile Journalism 120

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

AUGUST 3, 2017

The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 Ofcom’s latest report is packed with data and analysis. 1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Cision

SEPTEMBER 22, 2017

Followers were pulled on September 22, 2017 and may change over time. — Joe Brown (@joemfbrown) September 19, 2017. Atherton (@AthertonKD) September 22, 2017. — Sophie Bushwick (@sophiebushwick) September 20, 2017. — Rob Verger (@robverger) September 21, 2017. — Kelsey D.

Twitter 175

Twitter Print Facebook Technology 175

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Vice President, Marketing Technology. What’s new with the 800 pound gorilla in social media? User Growth. Only time will tell; one data point doesn’t make a trend. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 125

Technology Study Communications Survey 125

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. By leveraging our insights and technology, we were able to take that measurement one giant step forward.

How To 223

How To Marketing Storytelling Measurement 223

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide.

System 100

System Training Engineering Employee 100

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.

Journalism 309

Journalism Study Social Media Resources 309

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

Trends 0

Trends Storytelling Creativity Reputation 0

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Vice President, Marketing Technology. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Vice President, Marketing Technology.

Twitter 92

Twitter Social Media Media Conference 92

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Vice President, Marketing Technology. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017. To announce a new strategy. To launch a key product.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Vice President, Marketing Technology. Let’s see what the social media juggernaut had to say. User Growth. Mobile Users. No one will see it, and it will drive no business results.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

MAY 11, 2017

Vice President, Marketing Technology. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? We’ll see what else Snapchat has in store for products that support what marketers and communicators want to achieve, but for now, it’s part of a social strategy but not the heart of one. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Vice President, Marketing Technology. Let’s look at some of the highlights from the show.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Vice President, Marketing Technology. Let’s see what took everyone by surprise. Audience Growth. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth.

Twitter 84

Twitter Mobile Conference Analytics 84

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. ” The CODiE Awards are the only peer-reviewed program in the content, information, education and software technology industries that recognizes company excellence and achievement.

Industry 0

Industry Communications Software Hotels 0

Shift Communications

NOVEMBER 8, 2017

Vice President, Marketing Technology. cta] The post State of Social Q3 2017: Snapchat Struggles For Relevance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Snapchat needs to show its viability in Q4; if they don’t, prepare to throw in the towel on the platform. Christopher S.

Instagram 84

Instagram Facebook Social Media Advertising 84

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017. Mailtester or one of the similar apps like EmailHunter is a lifesaver for most PR people.

Tools 108

Tools SMB Survey Software 108

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. As technology continues to evolve and hackers get increasingly better at what they do, companies should anticipate that they will have a security breach at some point – it’s not if, but when. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. If 2017 was any indication, we will face these trends sooner rather than later. The Big Picture. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 68

Technology Communications Mobile Internal 68

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I started blogging in May 2017 and have been blogging on a regular basis for almost a year.

Education 224

Education Community Social Media Energy 224