The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

DECEMBER 19, 2017

As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes. Download Our Free Content Marketing Calendar Template To Start Planning For 2018. The good news is that it is not too late to start preparing your content marketing strategy for 2018.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. In yet another of the successful brand pranks of 2018, Payless took over an old Armani boutique, renamed it “Palessi,” and stocked the shelves with its typical bargain-priced merchandise. Parkland students keep the story alive.

Fashion 255

Fashion Reputation Social Media Brand 255

Ronn Torossian

AUGUST 13, 2018

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Starbucks Educates. Sometimes, no matter how big you are as a company, one decision by one person can have a domino effect on your entire organization.

Education 150

Education Groups Examples Blogging 150

Ronn Torossian

OCTOBER 6, 2018

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In the age of the internet, PR is now the new entertainment for the masses. Here’s five stories … READ MORE ».

Training 170

Training Blogging Media Relations Media 170

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? The four books that made me go Hmmm and will make you do the same in 2018 are: The Opposable Mind by Roger Martin, The Agony of Decision by Hello Fred Garcia, The Power of Habit by Charles Duhigg and The Miracle Morning by Hal Elrod.

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Recruit a Team With a Unified Vision. True branding starts from within.

Brand 254

Brand Branding Web Content Marketing 254

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Ronn Torossian

JANUARY 3, 2018

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. But that could be changing very soon.

Automotive 150

Automotive Blogging Industry Technology 150

Cision

DECEMBER 28, 2017

The post 12 Months of Content Marketing For 2018 appeared first on Cision. When it comes to content marketing a calendar is your best ally. Click here to access our free content calendar planning template. Images: Pixabay 1 , 2 , 3 ).

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

DECEMBER 18, 2017

When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Deirdre Breakenridge

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Storytelling 281

Storytelling Internal International System 281

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Institute for Public Relations

FEBRUARY 3, 2023

After graduating in … Continue reading Barbara Gardner Proctor (1932-2018) → Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water.

Publicity 52

Publicity Advertising Advertising Blogging 52

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

Measurement 124

Measurement Creativity Analytics Groups 124

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

NewsWhip

MAY 10, 2018

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook?

Viral 110

Viral Analysis Facebook Data 110

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. Marketers are also expanding their influencer networks to amplify creative content and add an extra dimension to brand storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

Prowly

DECEMBER 31, 2018

The post Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 appeared first on Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!

Industry 181

Industry Marketing Publicity 181

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

Trends 124

Trends Data-Driven PR Data System 124

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

Facebook 150

Facebook Community Brand Branding 150

Agility PR Solutions

NOVEMBER 27, 2018

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018.

Agency 128

Agency Report Communications Publicity 128

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. The post Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018 appeared first on AirPR.

Trends 191

Trends Brand Branding Software 191

The Proactive Report

JUNE 20, 2018

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. To produce excellent quality content that reaches your audience.you need a skilled team of content producers. Read the full article on the 10 Trends. Need help creating high-quality content?

Trends 149

Trends Small Business Content Marketing Training 149

Prowly

JANUARY 24, 2018

How mobile app marketing trends are going to shape up in the year 2018? The post 8 App Marketing Trends to Watch Out For in 2018 appeared first on Prowly Magazine. Here is a detailed look at the trends to watch out for.

Trends 128

Trends Marketing Mobile Tools 128

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Disruption of industry stalwarts is inevitable. Companies at their apogee today may find themselves at their perigee within months. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

JANUARY 23, 2018

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Longer-form earned content — and the professionals who can deliver it for their organizations — could play a growing role in 2018. Social media. Direct engagement with individual consumers.

Communications 150

Communications Leadership Social Media Creativity 150

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Prowly

NOVEMBER 13, 2018

The post What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros appeared first on Prowly Magazine. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.

Industry 139

Industry Report Technology Publicity 139

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Social Media 111

Social Media Trends Video Media 111