PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

Measurement 125

Measurement Creativity Analytics Groups 125

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

Facebook 180

Facebook Community Advertising Advertising 180

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Disruption of industry stalwarts is inevitable. Part 1: Earned Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Soon advertising may be the only way to reach some select audiences. Two companies own the majority of digital advertising. AI-Powered Personalization of Advertising. More Paywalls Go Up.

Video 96

Video Trends Media Advertising 96

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. Bulletin experiential retail stores for women.

Branding 136

Branding Brand Retail Comparison 136

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision.

Pitching 215

Pitching Journalism Construction Writing 215

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

Institute for Public Relations

FEBRUARY 3, 2023

After graduating in … Continue reading Barbara Gardner Proctor (1932-2018) → Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water.

Publicity 52

Publicity Advertising Advertising Blogging 52

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Here’s to a 2018 filled with tackling the challenges, growing professionally and being the best we can be as PR pros.

Measurement 119

Measurement Content Marketing Writing Infographics 119

5W PR

JULY 17, 2018

Here’s how groups can define their brand in 2018. After a business chooses its personality, it will need to start taking steps to bring that identity to life through things like content marketing, advertising, and even social media marketing. Begin with an Online Audit. Create a Verbal Identity.

Branding 97

Branding Brand Social Media Advertising 97

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” million; By my math, that’s about $17,000 per second for airtime.

Advertising 84

Advertising Advertising B2C Retail 84

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #7 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Agility PR Solutions

JULY 2, 2018

According to the results of the new 2018 World Cup Ad Performance Study from online experience firm Instart, more than two-thirds (70 percent) of Americans and Brits watching the World Cup are doing so live, with the Brits (81 percent) watching more live matches than the Americans (60 percent)—and they are all being impacted by […].

Advertising 72

Advertising Advertising Study Trends 72

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. PR Strategy: Paid Media Tactics for Earning Media.

Media 83

Media B2B Survey Advertising 83

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” million; By my math, that’s about $17,000 per second for airtime.

Advertising 60

Advertising Advertising B2C Retail 60

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Retail 60

Retail Marketing Software Advertising 60

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. measurePR April 2018. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

5W PR

JANUARY 25, 2018

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018. AI/Machine Learning. When tech met education.

Fashion 60

Fashion Technology Trends Education 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

It’s valuable currency for advertisers when it comes to targeting. This stands for the General Data Protection Regulation, rolled out in 2018 to monitor and govern the way in which consumer data is collected, processed, and stored. PII stands for personally identifiable information and can mean name, email, phone number, or more.

Privacy 182

Privacy Advertising Advertising Google 182

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 102

Survey Marketing B2B Content Marketing 102

Ronn Torossian

NOVEMBER 11, 2019

The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much focus on the idea of purpose and engaging in core principles that help make the world a better place, many businesses are working on finding their own purpose and using that […].

Advertising 150

Advertising Advertising Branding Brand 150

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. The study found that people are unwilling to believe information they see and read.

Branding 69

Branding Brand Sports Consumer 69

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Beyond PR

DECEMBER 21, 2017

As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes. Download Our Free Content Marketing Calendar Template To Start Planning For 2018. The good news is that it is not too late to start preparing your content marketing strategy for 2018.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Onclusive

DECEMBER 22, 2017

s clients and advertisers. AirPR: How do you see PR & content marketing evolving in 2018? Because of browsers cracking down on banner and other types of digital advertising, you are going to see the balance tip even more in for of native advertising over traditional digital advertising.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby).

Survey 71

Survey Trends Communications Storytelling 71

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Prohibition

JANUARY 2, 2018

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past.

Advertising 48

Advertising Advertising Facebook Creativity 48

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. Then, in 2018, they reported the 2017 median as $89k.

Survey 112

Survey Agency Report Corporate 112

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Online advertising has changed. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued. What do you guys think? Where is your paid content?

Tools 137

Tools Publicity Measurement SEO 137

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. minutes of total airtime, which is roughly 2 minutes less than in 2018.

Sports 110

Sports Advertising Advertising Survey 110

Medianet Australia

AUGUST 16, 2023

Scarlett began working in the Australian media in 2011, and after a stint in the UK working in advertising and marketing, she returned to Australia and the News Corp team in 2018 as a Digital Content Producer for taste.com.au Scarlett Keddie is the Deputy Digital Editor for News Corp Australia’s taste.com.au and Escape.

Interviews 52

Interviews Advertising Advertising Industry 52