The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising.

Measurement 90

Measurement Analytics Comparison Advertising 90

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

DECEMBER 22, 2017

s clients and advertisers. What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. Measuring impact.

Tourism 45

Tourism Travel Mobile Nonprofit 45

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 137

Tools Publicity Measurement SEO 137

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. It’s Time to Measure Your Marketing. Talk about trustworthy.

Brand 69

Brand Branding Sports Consumer 69

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 102

Survey Marketing B2B Content Marketing 102

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby).

Survey 71

Survey Trends Communications Storytelling 71

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” The result was an all-boats-rise in the advertising market.

Media 230

Media Measurement Advertising Advertising 230

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Advertising 49

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell.

Analytics 150

Analytics Data Big Data Technology 150

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Paying for tools Investment in software tools has historically flowed into more lucrative areas of marketing tech such as advertising, demand and performance.

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Video can demonstrate and explain. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Dan Curran is a seasoned marketing and advertising entrepreneur. Chances are the answer is Facebook. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 73

Corporate Communications Survey Employee 73

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native Advertising. 5 Outside-the-Box Content Marketing Ideas.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. The Old New Media ).

Content Marketing 122

Content Marketing SEO Social Media Publicity 122

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Prohibition

JANUARY 5, 2019

What is Facebook Advertising? Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. This is one of the worst errors that you can make when running a Facebook advertising campaign.

Advertising 54

Advertising Advertising Facebook Course 54

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Advertising spends big money to rent out someone’s else’s audience. Build your own audience.

Media Relations 108

Media Relations Media Survey Pitching 108

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

MAY 19, 2015

Native Advertising. Spending on native ads will reach nearly $8 billion in 2015 and will reach $21 billion in 2018. Native advertising is proving to be more effective and less disruptive than traditional ads. Measure everything, too. Want even more content marketing tips? How to Succeed With Syndication: Track everything.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement.

Software 96

Software Comparison Measurement Content Marketing 96

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: PR Measurement: A Pulse Check on How Communicators Show Value.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. About half of businesses outsource some content marketing. 2) Blogging benchmarks.

Content Marketing 135

Content Marketing Study Blogging Marketing 135

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. is notoriously difficult to measure.

Survey 96

Survey Media Relations Corporate Communications 96