Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

NOVEMBER 11, 2020

The framework was published in 2018 and was developed as part of a two-year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield. To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. Let me know.

Tools 115

Tools Publicity Google Ethics 115

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. And how far behind is the PR industry? is roughly 62 percent.

Conference 113

Conference Education Leadership Travel 113

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. See this earlier post on eight tools for thought leadership. PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. A true gent, Jordan is an A-team player. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

OCTOBER 22, 2021

Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 How can PR agencies and organizations improve those metrics?” president of the Americas for FleishmanHillard International Communications in San Francisco. “We According to the U.S. percent white, 8.3

Communications 127

Communications Comparison Energy Employee 127

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Give our services a try. Repurpose it.

Media Relations 108

Media Relations Media Survey Pitching 108

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 This includes agencies, brands and influencers.

Insurance 68

Insurance Insurance Government Advertising 68

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much.

Internal 71

Internal International Interviews Trends 71

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 3) “Thought leadership can’t be outsourced. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. It needs to be authentic.”.

Corporate 76

Corporate Communications Survey Employee 76

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Technology and data have supercharged consumer expectations for a personalized, connected experience.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Erik Sherman (@ErikSherman) August 6, 2018. Looking for an agency partner that can both bring creative ideas.

Marketing 70

Marketing B2B Pitching Advertising 70

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. B2B Customers Want Thought Leadership. The full report – The 2018 B2B Buying Disconnect – is worth a read and is available for download with registration. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

Scott Public Relations

NOVEMBER 16, 2018

The 2018 European Communication Monitor (ECM) collected data from 3,096 surveyed communication professionals in 48 European countries. 27% of respondents from governmental organizations reported they had been affected by fake news multiple times, while only 10% from private consultancies and agencies said the same.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

APRIL 2, 2020

It took me an hour to find information on candidates running for judicial appointments in the 2018 election. When it comes to “down ballot” candidates, this may be challenging – sometimes there isn’t much information available. Discuss why these non-Presidential positions are important – what do judges do and how can they influence your life?

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 191

Marketing Content Marketing Data Social Media 191

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A valued counselor.

Leadership 158

Leadership Automotive Employee Corporate 158

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 193

Writing Communications Marketing B2B 193

PR 20/20

AUGUST 16, 2018

IMPACT Live is an annual, single-track digital marketing conference that brings together marketing professionals that range from agency CEOs to content coordinators to marketing directors to discover the latest in inbound. Kipp’s session focused on HubSpot’s 2018 marketing strategy, which puts customers at the center of all efforts.

Conference 40

Conference Leadership Community Agency 40

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 75

Agency Leadership Corporate Training 75

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 173

Survey Marketing B2B Study 173

Beyond PR

MARCH 8, 2018

Today is International Women’s Day. How will you #PressforProgress in 2018? Women’s Day (@womensday) February 27, 2018. Women make up the majority of the PR industry and yet in there’s a gap in leadership where, at least at agencies, men disproportionately run the show.

Internal 75

Internal International Meeting Industry 75

PRSay

OCTOBER 21, 2020

26-29, PRSA will host its annual International Conference — which will be held virtually for the first time and is themed “ Strategic Communications: Navigating a World Disrupted.” The University of Cambridge’s Social Decision-Making Lab developed the game in collaboration with media agency DROG and the U.K. Cabinet Office.

Viral 146

Viral Social Media Conference Education 146

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% About one-quarter or 23% of social media activity is handled by outside agencies. in the next 12 months.

Study 113

Study Survey Infographics B2B 113

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 59% of respondents believe their budget will increase over the next year [2018]. B2B Lead Generation ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. 17% more likely to be expanding beyond traditional agency partners.”. “18% 30) Companies build in-house creative agencies.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3

Publicity 164

Publicity Ethics Community Data 164

NewsWhip

FEBRUARY 26, 2021

We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? How do we put the internal communications team at the cool kids table?

Branding 78

Branding Brand Media Government 78