Onclusive

MARCH 19, 2019

The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude. billion pieces of content published globally during the calendar year of 2018. The post 2018 Global Media Report appeared first on Onclusive. COMPLETE FORM TO DOWNLOAD.

Report 150

Report Media Trends Blogging 150

Ronn Torossian

OCTOBER 6, 2018

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In the age of the internet, PR is now the new entertainment for the masses. Here’s five stories … READ MORE ».

Training 170

Training Blogging Media Relations Media 170

Ronn Torossian

AUGUST 13, 2018

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Starbucks Educates.

Education 150

Education Groups Examples Blogging 150

Ronn Torossian

JANUARY 3, 2018

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. That might be an overly optimistic viewpoint.

Automotive 150

Automotive Blogging Industry Technology 150

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Big Data 167

Deirdre Breakenridge

APRIL 25, 2018

Last year, the PR Expanded blog community conducted an experiment with student written articles. Together, we conducted a blog contest with his Introduction to Public Relations class. The timing would be this summer or in the fall 2018 and would be on a “first come, first serve basis.”

Blogging 171

Blogging Education Video Community 171

Prowly

JULY 4, 2018

In 2018, blogs are still good for business. Through blogging, you can reap several key benefits that make the practice worthwhile—from new leads to better website traffic to a way to connect with customers. The post 4 Reasons Blogs Are Still Good For Business appeared first on Prowly Magazine. Curious to learn more?

Blogging 144

Blogging Content Marketing SEO Marketing 144

PR News

DECEMBER 13, 2017

As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

Exercises 126

Exercises Blogging Communications Media Relations 126

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR News

OCTOBER 31, 2017

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

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Trends Blogging Crisis Management Corporate 127

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Do you feel stuck in your current job? Update your LinkedIn profile and résumé.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Onclusive

APRIL 12, 2018

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

SEPTEMBER 17, 2018

To he lp you navigate the evolving communications landscape, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is announcing the 2018 Growth PR Conference. The post Top 3 Reasons to Attend the 2018 Growth PR Conference: The Story Is In the Data appeared first on AirPR.

Conference 30

Conference Data Storytelling Banking 30

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Ronn Torossian

NOVEMBER 27, 2017

Apparently expecting more of the same, Campbell dropped its earnings projection for 2018 as well. The post Campbell Hopes Holidays Can Save Slumping Sales appeared first on 5WPR CEO Ronn Torossian Founder's Blog. No good news all … READ MORE ».

Blogging 218

Blogging Branding Brand Company 218

Cision

JANUARY 11, 2018

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. 2018 Content Calendar + Template (Why You Need One And How to Use it). At late entry this year, our 2018 content calendar earned a ton of pageviews in December. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

Ronn Torossian

SEPTEMBER 19, 2018

2018 was barely two weeks old, and the people of Hawaii had already spent 38 minutes of it hiding in terror, in cupboards, under beds, holding their children close. The post Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 210

Publicity Community Blogging Crisis 210

5W PR

JULY 17, 2018

Here’s how groups can define their brand in 2018. The post Defining Your Online Brand In 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Begin with an Online Audit. The first step in effectively defining a brand, is figuring out what people are already saying about the company in question.

Branding 97

Branding Brand Social Media Advertising 97

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Shift Communications

NOVEMBER 15, 2017

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc.

Data 95

Data eBook Strategy Pitching 95

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Deirdre Breakenridge

SEPTEMBER 12, 2018

Blog posts, Twitterchats, webinars, and in-person presentations ensure that members around the world have an opportunity to refresh their knowledge and, perhaps, share their own experiences with others. Happily, PRSA also devotes the month of September to intensive ethics training and education.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. What are the most important steps in 2018? Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0 Do you need it to succeed in PR?

Communications 191

Communications Community Blogging Twitter 191

The Resolution Blog

DECEMBER 13, 2017

Check out Steph Bridgeman’s blog post on analysing PR data in excel. Make 2018 your year for powerful ‘key performance indicators’ Estimated coverage views are an ideal metric to set as a KPI. Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite. Happy new year indeed.

Measurement 120

Measurement Data Analytics Tools 120

PR News

APRIL 19, 2018

The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog. The benefits of securing positive media coverage for your brand… Continued.

Community 93

Community Conference Measurement Media Relations 93

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience. – Kerri, AVP, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Nonprofit 94

5W PR

OCTOBER 18, 2018

When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. The post Campaign Recap: Advertising Week 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Photo credit: Pixabay.

Survey 107

Survey Marketing B2B Content Marketing 107

Prowly

APRIL 16, 2025

Example 1: KFC Chicken Shortage (UK, 2018) Because of supply-chain disruptions, KFC restaurants across the UK ran out of chicken, causing customer frustration. you can learn how to do media monitoring from our blog post. Here are some prominent examples from recent years that you can learn from.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

5W PR

APRIL 3, 2025

Starbucks demonstrated this after the 2018 arrest of two Black men in Philadelphia. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Regular, honest dialogue helps organizations understand concerns and expectations.

Ethics 78

Ethics Leadership Crisis Training 78

Deirdre Breakenridge

JANUARY 25, 2018

On Thursday, February 15, 2018, at 12:00 p.m. Q8: From a content creation perspective, what goals should PR pros set for 2018? Q10: What advice do you have for students and pros with respect to content strategy in 2018? This was an important question and one that should be explored beyond one student or one blog post.

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Video summaries of current blog posts are another way to ramp up video content. Target groups with thoughtful content . Try unpolished images to drive engagement.

B2B 344

B2B Facebook LinkedIn Small Business 344

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Read Jim’s insights and my response on Paul Sutton’s PR blog. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Here’s how. 3 CATEGORIES OF PR AND EARNED MEDIA. Lisa Zanchi.

Analytics 74

Analytics Google Data Measurement 74

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

MAY 1, 2019

Ragas and Culp are co-editors of Mastering Business for Strategic Communicators (Emerald Publishing, 2018) and co-authors of Business Essentials for Strategic Communicators (Palgrave Macmillan, 2014). . This was an important question and one that should be explored beyond one student or one blog post. About #PRStudChat. Its mission?

Publicity 202

Publicity Community Blogging Twitter 202

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 81

Survey Industry Communications Corporate 81