Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics.

Analytics 150

Analytics Data Big Data Technology 150

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Internally, our number one customer is our sales team and the account management team. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. A true gent, Jordan is an A-team player. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Those using the scorecard are finding some common themes: [It’s important to] think internally first. Follow your gut.” Company values and purpose serve as a compass.

Company 190

Company Employee Internal International 190

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) The Thanksgiving to New Year’s period is make-or-break time for many brands. Suddenly, it’s fall! PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Solo PR Pro

SEPTEMBER 25, 2018

Content marketing supports your efforts to: Create and amplify brand awareness. Demonstrate thought leadership. There is nothing more frustrating than having a strategy that you know works and hitting internal roadblocks that derail the program. Join now to lock in 2018 rates! Connect and engage your target audience.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 The post promoted a product from instant tan brand Cocoa Brown.

Insurance 68

Insurance Insurance Government Advertising 68

Sword and the Script

AUGUST 11, 2018

It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO.

Marketing 70

Marketing B2B Pitching Advertising 70

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett.

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 118

Survey Measurement Public Affairs Storytelling 118

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

PR 20/20

AUGUST 16, 2018

Kipp’s session focused on HubSpot’s 2018 marketing strategy, which puts customers at the center of all efforts. By doing so, marketers can make it easier for customers to also be a brand’s best advocates. Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We Kipp Bodnar ( @Kippbodnar ), CMO of HubSpot.

Conference 40

Conference Leadership Agency Community 40

PRSay

MARCH 26, 2018

Inspiring others to communicate about our institutions, our students and alumni in ways that positively amplify brand reputation is an ever-present challenge. We also need to be skillful in choreographing content strategies — while using technology and data — that speak to what makes us different.

Education 71

Education Policies Government Leadership 71

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. The private equity firm will merge all three companies under the Onclusive brand name. Terms of the deal were not disclosed.

Reputation 84

Reputation Technology Tools Data 84

Sword and the Script

JANUARY 15, 2019

1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. This is called leverage.

Agency 76

Agency Leadership Corporate Training 76

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I Turning Airbnb into a global brand. How much did the brand grow?

Conference 114

Conference Creativity Internal International 114

PR in High Definition

MARCH 24, 2020

According to a study in 2018, reputation represents as much as 41% of the FTSE 100. We’ve all heard about catastrophic events that can seemingly break brands in seconds. I usually cast my mind back to Ratner in 1992 and Domino’s in 2009, but it’s also true that many brands have more resilience, even to strongly adverse effects.

Insurance 73

Insurance Insurance Reputation Policies 73

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119