Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. What are the most important steps in 2018? Q2: How should you prepare for a career in PR today? About Spin Sucks.

Communications 191

Communications Community Blogging Twitter 191

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

Trends 94

Trends Trade Shows Community Nonprofit 94

5W PR

JANUARY 26, 2025

Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

Shift Communications

JANUARY 12, 2018

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. When you don’t have dollars, then you should be setting up brand partnerships.

Conference 111

Conference Internal International Storytelling 111

Deirdre Breakenridge

JANUARY 25, 2018

On Thursday, February 15, 2018, at 12:00 p.m. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. Q8: From a content creation perspective, what goals should PR pros set for 2018? About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Deirdre Breakenridge

AUGUST 9, 2017

Please join the #PRStudChat community on August 16, at 8:30 P.M., Brendan graduated from Saint Peter’s Preparatory high school in 2014 and plans to graduate West Chester University in 2018. He is majoring in Marketing and plans to graduate in Spring 2018. ET, for “behind-the-scenes” look at the life of a summer intern.

Internal 170

Internal International System Financial 170

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why your social media communities aren’t cutting it Kristina Libby, a professor at the University of Florida and co-founder of influencer marketing platform SoCu guest posts on PR News and explores keeping a social audience engaged.

Tools 137

Tools Publicity SEO Measurement 137

Deirdre Breakenridge

MARCH 14, 2018

Community Building. The number one lesson I learned from my journey of self-reinvention is community building. That number has probably grown a lot higher in 2018. With so much content in the digital space, I simply cannot imagine being a content creator, consultant, or business practitioner without having a community.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

APRIL 25, 2018

Last year, the PR Expanded blog community conducted an experiment with student written articles. The timing would be this summer or in the fall 2018 and would be on a “first come, first serve basis.”

Blogging 171

Blogging Education Video Community 171

Deirdre Breakenridge

MAY 1, 2019

Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. What’s the job outlook feel like right now for PR and communications graduates and pros? You’re in Chicago, a major agency, corporate and non-profit center. About #PRStudChat. Is PR Right for me? About Spin Sucks.

Publicity 202

Publicity Community Blogging Twitter 202

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here.

Survey 81

Survey Industry Communications Corporate 81

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. That’s the feeling you want to keep when you set your goals for 2018. Now that you know what you want to achieve by the end of 2018, let’s look at how you can put them into practice. What would you do if you weren’t afraid?

How To 164

How To Energy Community Writing 164

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. With the help of technology you can build an online community to help build your business or network with people in the industry. Work Smarter, Not Harder.

Print 78

Print Resources Technology Interviews 78

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Course 134

PRSay

MAY 25, 2021

As PR professionals, we understand that communication influences every aspect of a company. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. Moreover, we can widen our target audiences to include diverse members of our communities.

Training 193

Training Policies Study Community 193

Stephen Waddington

NOVEMBER 15, 2017

If you’re a Cluetrain Manifesto fan there’s a chance for you to meet a hero in March 2018. It’s exciting to see that the CIPR has persuaded Dr Weinberger to deliver the inaugural Sir Stephen Tallents lecture as part of the CIPR’s 70th anniversary celebrations in 2018. The lecture takes place in London on 14 March, 2018.

YouTube 74

YouTube Mobile Google Meeting 74

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Share views on what your community should be doing to engage with all races, ethnicities, religions, sexual identities and orientations. But now, it’s time to get to work.

Local 158

Local Community Conference Writing 158

PRSay

NOVEMBER 20, 2020

has worked with Hispanic communities in the United States for more than 30 years, and has witnessed their growth firsthand. Hispanics who speak English proficiently grew from 59 percent in 2000 to 71 percent in 2018, Pew has found. PR professionals should therefore consider communicating to the U.S. Que lengua?

Marketing 183

Marketing Airlines Groups Community 183

Stephen Waddington

JULY 8, 2021

The book was published in 2018, long before COVID-19. The pitch of public relations to corporations is based on many aspects of democratic process such as listening, community building, representation, and ultimately providing a voice. She does not hold back in her criticism of the public relations industry.

Publicity 167

Publicity Government Corporate Analysis 167

PRSay

FEBRUARY 3, 2020

We have come far in a PR community that was once mostly segregated. In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogues career successes and challenges faced by leaders of color. Areas to improve. But we still have a long way to go in terms of inclusion and equity.

Publicity 218

Publicity Leadership Groups Creativity 218

Deirdre Breakenridge

JANUARY 8, 2018

Natasha will lead an informative session for students, educators and PR pros to better understand and embrace the importance of SEO and to enlighten the community on 2018 SEO best practices. A few of the topics / questions the community and Natasa will answer include: What is SEO? About Spin Sucks.

SEO 150

SEO Twitter Engineering Community 150

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I have been hosting my weekly show in a small laundry room since Jan 2018. See the picture below.)

Community 69

Community Brand Branding Education 69

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday).

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. It examined 120 companies who raised a Series B round between January 2018 and July 2020 and compared the size of the first and second funding rounds.

Study 234

Study Course SEO B2B 234

Stephen Waddington

OCTOBER 11, 2017

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The project will reinforce the 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. Crowdsourcing a community of practice. The CIPR is 70 next year. Thanks for stopping by.

Writing 111

Writing Guidelines Community Pitching 111

PR for Anyone

FEBRUARY 13, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry, and recently spearheaded the launch of Oceano Zero, the first-ever luxury non-alcoholic wine. Rachel’s magnificent journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. Find us on

Instagram 130

Instagram YouTube LinkedIn Travel 130

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey.

Survey 151

Survey Communications Measurement Internal 151

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. We, as communicators…particularly as PR professionals…have to be prepared to resist the urge and to be able to explain why.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe.

Communications 83

Communications Public Affairs B2C B2B 83

PRSay

MARCH 22, 2023

The ZEO title can also apply to brand marketers who establish incubators and think tanks like those created by Target, Converse and the National Hockey League, where they connect and collaborate with ZEOs in developing new and innovative campaigns, content, products, services and community initiatives to engage Gen Z effectively.

How To 163

How To Employee Leadership Nonprofit 163

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. measurePR April 2018. measurePR May 2018. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. As in, we held the chats, but didn’t get to post the recaps because, well, #life.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56