Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

Crisis 176

Crisis Viral Branding Brand 176

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 81

Survey Industry Communications Corporate 81

PRSay

MAY 25, 2021

As PR professionals, we understand that communication influences every aspect of a company. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. Moreover, we can widen our target audiences to include diverse members of our communities.

Training 193

Training Policies Study Community 193

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Course 134

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). 3 PR Trends in Tactics, Measurement and Organization.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are a hard-working professional with the talent to succeed in your industry.

Print 78

Print Resources Technology Interviews 78

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday).

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. PR and corporate comms people have known this for years. He called for the Silicon Valley community to address inequality and homelessness in San Francisco and backed it with millions in donated funds. Zig when others zag.

Technology 165

Technology Leadership Privacy Trends 165

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis.

Survey 159

Survey Policies Community Crisis 159

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals. You can subscribe here.

Training 114

Training Trends Media Survey 114

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Presentation: The 2019 JOTW Communications Survey. 2018 JOTW Communications Survey.

Survey 151

Survey Communications Measurement Internal 151

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. measurePR April 2018. measurePR May 2018. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. As in, we held the chats, but didn’t get to post the recaps because, well, #life.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

APRIL 9, 2019

2018: $95,000. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. .

Publicity 108

Publicity Survey Comparison Report 108

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 146

Company Employee Internal International 146

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 61

Content Marketing Survey B2B Google 61

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. For example, share an employee’s work as a community volunteer or an outstanding effort to achieve a customer objective.

International 139

International Internal Communications Strategy 139

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. But, man, I can’t help think what a missed opportunity this is. ” – Shelli Lissick. .

Transportation 122

Transportation Social Media Corporate Agency 122

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. Takashi Inoue is chairman and CEO of Inoue Public Relations Inc.

Ethics 265

Ethics Automotive Conference Technology 265

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] But they have all the money.

Facebook 116

Facebook Video Branding Brand 116

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

AUGUST 9, 2022

In the years 2018, 2019 and 2020, the survey saw a majority of respondents cite a single answer as the top challenge. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. It’s interesting to see how things change over time (see graphic nearby).

Communications 177

Communications Survey Employee Measurement 177

PRSay

OCTOBER 20, 2020

You’ve long been a DE&I proponent, chairing PRSA’s D&I Committee in 2018. For me, I wanted to expand both my professional community and level up on professional development. Board nominee position : Tri-State District. Alma mater : University of Toledo. Number of years as a PRSA member : 10.

Meeting 78

Meeting Leadership Corporate Local 78

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Contently - Strategy

OCTOBER 4, 2018

Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. — IBM Research (@IBMResearch) October 3, 2018. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. MITIBM #SheCanSTEM #WIML pic.twitter.com/F1GQW2RRTR.

Branding 111

Branding Brand LinkedIn Instagram 111