Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Advertising 90

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Will Work for Media Impressions.

Survey 81

Survey Industry Communications Corporate 81

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Course 134

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR measurement. That is, yes. Media relations only gets harder. The complete survey is embedded nearby.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. 2018 JOTW Communications Survey. Arik Hanson).

Survey 151

Survey Communications Measurement Internal 151

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. That’s the feeling you want to keep when you set your goals for 2018. Now that you know what you want to achieve by the end of 2018, let’s look at how you can put them into practice. What would you do if you weren’t afraid?

How To 164

How To Energy Community Writing 164

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Work Smarter, Not Harder. It can be achieved if you work in marketing, sales or business development.

Print 78

Print Resources Technology Interviews 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. There’s an actual and measurable dollar value represented by corporate reputation. Happy Mother’s Day 2018! The post Mom’s Wisdom Makes Good PR Advice appeared first on Crenshaw Communications.

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. But it’s time to add, update, and amplify for the 2018 season. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189

How To Nonprofit Interviews Privacy 189

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 43

Measurement Nonprofit Education Twitter 43

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals. You can subscribe here.

Training 114

Training Trends Media Survey 114

Sword and the Script

AUGUST 9, 2022

23% measuring results / ROI. 23% measuring results / ROI. There is certainly a lot more noise today than there was 20 years ago, but that is what smart communication has always been about.”. In the years 2018, 2019 and 2020, the survey saw a majority of respondents cite a single answer as the top challenge.

Communications 177

Communications Survey Employee Measurement 177

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Tools built for the PR industry CoverageBook is a reporting and automated metrics tool that removes the admin from media reporting and measurement.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

FEBRUARY 5, 2019

It’s hard not to be drawn to an animal rescue that extended over a six month period and brought together a community to help care and find homes for 181 Yorkie mixes. Rescue is what we do every day, but winning the award made us take stock in how we can rescue in a way that leaves a lasting, positive impression on our community.

Case Study 99

Case Study Study Guidelines Internal 99

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Community Involvement. Measuring a publicity stunt’s success depends on the initial goal. What Makes a Successful PR Stunt? A successful publicity stunt depends on three factors: 1.

Measurement 149

Measurement Education Social Media Film 149

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

PRSay

MAY 15, 2024

Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. That said, the communications world today is intensely disrupted.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 61

Content Marketing Survey B2B Google 61

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Is better data usage and insights part of your strategic objectives for 2018? PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

APRIL 9, 2019

2018: $95,000. In other words, in 2018, the publication reported a corporate median salary of $127,100, but when the 2019 report was published, they revised that 2018 number down to $119,500. For example, we know the sample size in 2018 was 1,053. 2017: $91,000. 2016: $92,125. Caveats to the PR Salary Survey Presentation.

Publicity 108

Publicity Survey Comparison Report 108

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. 2) The top PR metrics and performance measures communications pros track. is notoriously difficult to measure.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 121

Case Study Software Web Data 121

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 4, 2018

AIinPR community The work of this small group of practitioners is slowly gathering national and international attention. Anne Gregory and Sharon O’Dea spoke at the IABC Fusion 18 Conference in Melborne in September, and I joined Measurement Days 2018 in Copenhagen. These are important areas to be explored in the future.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 91

Software Pitching Measurement Enterprise 91

Prakkypedia

NOVEMBER 12, 2018

This was brought home to me this past week, as I assessed the communication strategies submitted by post-grad students as part of an assignment. As a marker, I was looking for communication strategies which included measurable objectives – you know, those ol’ SMART goals taught in a plethora of courses across the globe.

Measurement 65

Measurement Course Community Strategy 65

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication. Indeed, I agree.

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. What’s clear — and most important — is that CEOs are now operating in an era of accountability.

Company 146

Company Employee Internal International 146

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.”

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. NASDAQ: INOD), which turned a profit in 2018 for the first time in several years according to its income statements on Yahoo Finance. all 210 U.S.

Industry 110

Industry Media Technology Employee 110