Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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Content Marketing Measurement Interviews Marketing 150

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1.

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Prowly

JANUARY 30, 2018

Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer). The post Content Marketing: 2017 vs. 2018.

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The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. A complete content marketing strategy starts with research, not setting goals. Follow me on Twitter.

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Content Marketing Trends Marketing Strategy 189

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Call me at 888 243 3470.

Trends 149

Trends Small Business Content Marketing Training 149

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. 5 tech PR trends.

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Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. s clients and advertisers.

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Interviews Strategy Content Marketing Advertising 294

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

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Content Marketing Marketing SEO Engineering 75

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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Content Marketing Study Blogging Marketing 136

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Obviously, that wasn’t a comprehensive or exhaustive list. Syndication.

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PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself.

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Nonprofit Local LinkedIn Big Data 160

Deirdre Breakenridge

MAY 13, 2019

Cisco predicts that by 2021, 80% of online content will be videos. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. Albane Flamant, Marketing Manager, US, Talkwalker.

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Training Video Analysis Data 399

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

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Content Marketing SEO Social Media Publicity 122

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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Content Marketing Creativity Marketing Travel 110

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

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Survey Marketing B2B Content Marketing 103

5W PR

JULY 17, 2018

Here’s how groups can define their brand in 2018. After a business chooses its personality, it will need to start taking steps to bring that identity to life through things like content marketing, advertising, and even social media marketing. Begin with an Online Audit. Create a Verbal Identity.

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Onclusive

FEBRUARY 22, 2018

I believe in sticking in your lane … yes, I offer strategic advice on marketing and advertising, but there are people and firms out there that own that space and I would rather offer my clients both of our services for the most successful outcome! AirPR: How do you see PR & content marketing evolving in 2018?

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PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

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Content Marketing Marketing Writing Consumer 76

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. By 2018, RBC had 22 teams creating content on the Contently platform. Click here to read the entire e-book.

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Content Marketing How To Marketing Banking 93

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. If content is part of your next plan click the link and take note!

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Tools Publicity Measurement SEO 137

Sword and the Script

DECEMBER 23, 2017

20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. If you enjoyed this post, you might also like: 20 Insightful PR and Marketing Predictions for 2018. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script.

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Content Marketing Marketing Storytelling Course 93

Cision

JANUARY 11, 2018

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. 2018 Content Calendar + Template (Why You Need One And How to Use it). At late entry this year, our 2018 content calendar earned a ton of pageviews in December. Top 10 U.S.

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Communications Marketing Radio Airlines 225

Agility PR Solutions

SEPTEMBER 29, 2019

A business that doesn’t implement a content marketing plan is walking on thin ice. According to a 2018 B2B content marketing research conducted by the Content Marketing Institute and MarketingProfs, 63 […]. Whether they succeed or fail, it’s all just a matter of luck.

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Shift Communications

JANUARY 12, 2018

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

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Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. Then, in 2018, they reported the 2017 median as $89k. 1) Median PR salaries remain flat. Talk to Us !

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Survey Agency Report Corporate 112

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. Here’s to a 2018 filled with tackling the challenges, growing professionally and being the best we can be as PR pros.

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Measurement Content Marketing Writing Infographics 119

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

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Content Marketing B2B Trends Marketing 81

Garrett Public Relations

AUGUST 22, 2018

Content Marketing World 2018 is coming up Sept. When people ask me why this conference is so impactful, I tell them it’s THE place for content […]. This is one of my favorite times of the year. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

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Content Marketing Marketing Conference Publicity 68

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Siemens’ campaign with Economist in 2018 exemplifies this reach.

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Advertising Advertising B2B SEO 334

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

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Survey Industry Communications Corporate 81

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

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Media B2B Survey Advertising 83

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

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Content Marketing Marketing Measurement Resources 62

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

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How To Content Marketing Conference eBook 75

NewsWhip

APRIL 30, 2018

The post Social Media Insights for Mother’s Day 2018 appeared first on NewsWhip. If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post. For example, this post from One Direction’s Liam Payne […].

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Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

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Marketing Content Marketing Social Media Employee 214

Communications Conversations

FEBRUARY 1, 2018

So, it surprised the hell out of me when one of the best digital and content marketing tactics I’ve seen so far during the Super Bowl came from one of the smaller companies in the grand scale of Super Bowl marketers: Surly Brewing. But, this most recent content marketing example puts them in a different class.

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Content Marketing Marketing Construction Local 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

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Content Marketing B2B Survey Analysis 64