Agility PR Solutions

MARCH 20, 2019

The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […]. The post How CEOs are boosting ethics engagement to fuel corporate culture and brand trust appeared first on Agility PR Solutions.

Ethics 148

Ethics Corporate Branding Brand 148

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America.

Company 114

Company Viral Travel Corporate 114

PR News

OCTOBER 31, 2017

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

Trends 127

Trends Blogging Crisis Management Corporate 127

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. We all want more choice.

Media 268

Media Data Google Report 268

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.

Survey 124

Survey Agency Report Corporate 124

Sword and the Script

DECEMBER 16, 2017

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . If you enjoyed this post, you might also like: Make the Uninteresting Interesting to Find Great Corporate Stories [UML] . 2) B2B prioritizing budgets for earned media.

B2B 102

B2B Media Survey Advertising 102

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. Photo credit: Pixabay.

Survey 107

Survey Marketing B2B Content Marketing 107

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Branding Brand Employee 78

Stephen Waddington

JULY 8, 2021

Corporations, and to some extent charities, have stepped in to fill the gap left by the government since the 1970s as the state has retrenched. It is the symptom of the increased dominance of corporate power. The book was published in 2018, long before COVID-19. The book was published in 2018, long before COVID-19.

Publicity 167

Publicity Government Corporate Analysis 167

5W PR

FEBRUARY 3, 2025

According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready. The 2018 Nike campaign featuring Colin Kaepernick demonstrated how taking a clear stance, while potentially polarizing, can strengthen brand authenticity and consumer trust.

Reputation 78

Reputation Branding Brand Crisis 78

Stephen Waddington

MAY 10, 2022

There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. It is a much needed but very limited response to recent corporate failures. BHS was placed into administration in 2016 with a pension deficit of £571 million, and 11,000 jobs lost as result.

Corporate 106

Corporate Government Retail Report 106

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 28 to 30 September – Public Relations and Corporate Communications India (PRAXIS) Summit , Hyderabad. 4 to 5 October – ICCO Summit 2018 , Dublin. Thanks for stopping by.

Publicity 68

Publicity Conference Journalism Internal 68

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 81

Survey Industry Communications Corporate 81

The Stalwart Blog

JULY 22, 2018

You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement. After making its way through the celebrity industry, I felt the time was right to hit Corporate America. So much for predictions. When that happens, look out.

Corporate 87

Corporate Employee Industry 87

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 118

Survey Media Relations Corporate Communications 118

Axia PR

DECEMBER 25, 2017

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. And why does every big food corporation seem to have a Silicon Valley-style venture capital arm? Alysse breaks down the current trends in CPG for 2018 and beyond. with SnackNation Sr. Brand Experience Manager Alysse Burroni. Have an idea for the show? Drop us a line!

Trends 81

Trends Consumer Corporate Branding 81

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. Happy Mother’s Day 2018! Sit up straight.

Corporate 195

Corporate Training Reputation Sports 195

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Therefore the UK will likely leave the EU in October 2018.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

FEBRUARY 1, 2018

“An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue.

Industry 253

Industry Communications Measurement Technology 253

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. Susan Beatty helped start the Power of Possible Podcast at U.S. And Walmart’s Outside the Box Podcast is gaining favor as well.

Corporate 103

Corporate Banking Radio Resources 103

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are a hard-working professional with the talent to succeed in your industry.

Print 78

Print Resources Technology Interviews 78

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have formed strategic, client-agency partnerships that drive performance and build reputations. We have come far together.

Survey 134

Survey Ethics Leadership Course 134

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 94

Sports Communications Viral Fashion 94

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 billion that year to exactly zero in 2018. The piece illustrates how many major corporations benefited from the tax cuts and what some did with the windfall, using FedEx as an example.

Policies 149

Policies Newspapers Corporate Examples 149

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. They may even face multiple job offers. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Deirdre Breakenridge

MAY 1, 2019

You’re in Chicago, a major agency, corporate and non-profit center. Ragas and Culp are co-editors of Mastering Business for Strategic Communicators (Emerald Publishing, 2018) and co-authors of Business Essentials for Strategic Communicators (Palgrave Macmillan, 2014). . About #PRStudChat. Is PR Right for me?

Publicity 202

Publicity Community Blogging Twitter 202

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Melissa Agnes

SEPTEMBER 4, 2018

In April 2018, shortly after the shooting that took place at YouTube’s headquarters by 38-year-old Nasim Najafi Aghdam in San Bruno, California, the media learned from Aghdam’s father that she had been confronted by Mountain View Police Department officers prior to the shooting taking place. About this episode.

Crisis 176

Crisis Viral Branding Brand 176

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. As PR professionals, we understand that communication influences every aspect of a company.

Training 193

Training Policies Study Community 193