Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. This is an important point, because you want to be able to measure and compare results over time. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money.

Tools 165

Tools Media Software Analysis 165

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The conference will be held in Cleveland, Ohio, July 2019. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Solo PR Pro

DECEMBER 11, 2018

That is what you’ll find in the 2018 Social Media Benchmark Report from Rival IQ, a Social Insights API that recently entered into a partnership with Hubspot. Twitter is the ideal channel for customer service engagement, while Instagram and Facebook are the places to post videos to entice travelers to finalize their bookings.

Social Media 45

Social Media Report Fashion Instagram 45

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The conference will be held in Cleveland, Ohio, July 2019. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? We should be looking at, okay, is this relevant? Which tells a story?

Digital PR 98

Digital PR SEO Google Travel 98

Practical Law Construction

SEPTEMBER 7, 2022

JCT has produced an excellent guide which includes suggested drafting for BIM and has also set up a working committee and NEC includes Option X10 (information modelling) , and also published a practice note on offsite modular construction in 2018. Continued failure gives rise to remedies on the part of the customer.

Construction 52

Construction Software System Technology 52

5W PR

MARCH 13, 2025

Facebook’s 2018 Cambridge Analytica scandal shows the pitfalls of delayed response in the tech sector. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Community Data 164

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 7: Lou Hoffman.

Social Media 116

Social Media Marketing Media Creativity 116