Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 108

Survey Marketing B2B Content Marketing 108

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Measurement is always tricky and always has been.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. 2018 JOTW Communications Survey.

Survey 152

Survey Communications Measurement International 152

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. 23% measuring results / ROI. 25% lack of employee experience. 23% measuring results / ROI.

Communications 179

Communications Survey Employee Measurement 179

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” 2018 JOTW Communications Survey.

Survey 138

Survey Communications Ethics Measurement 138

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution? The solution?

Measurement 75

Measurement Tools Journalism eBook 75

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Warning signs during the wooing process include evidence of recent staff turnover, a poor Glassdoor rating or persistent employee complaints about the company. No attention to outcomes measurement.

Agency 159

Agency Meeting Measurement Construction 159

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 147

Content Marketing Study Blogging Marketing 147

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. That said, the communications world today is intensely disrupted.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Sword and the Script

APRIL 9, 2019

2018: $95,000. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. The retention tools employees cited as most important were similar to those reported last year: 75% say career development and training are important benefits; and. 2017: $91,000.

Publicity 113

Publicity Survey Comparison Report 113

PRSay

FEBRUARY 5, 2019

Employees are here for animals and the people who love them. Be absolutely certain your campaign embodies the foundations of public relations — goals/objectives, research, strategy, planning and measurement. What did earning a Silver Anvil Award mean for the San Diego Humane Society? . Collect your “proof” of work as you go along.

Case Study 99

Case Study Study Guidelines International 99

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Marketing Measurement Statistics. PR and media relations statistics.

Content Marketing 147

Content Marketing Social Media SEO Publicity 147

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Organizational values should serve as a guide.

Company 146

Company Employee Internal International 146

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. This is an agency model that covers a core group of employees supplemented by senior experts. within agencies, although this is down from 21% in 2018. Our estimated value of the total industry is $15.5

Interviews 115

Interviews Agency Industry Measurement 115

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 212

Writing Communications Marketing B2B 212

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. I know this is intangible and tough to measure, but it’s there. Running out of office space is a good problem to have since it reflects a growing enterprise. This is the view from the new digs.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Stephen Waddington

APRIL 3, 2019

At a senior level a gap exists is areas such as research, evaluation and measurement; corporate governance; and people management. Average salaries amongst full-time employees grew by almost £1,500 to £53,044 per year in 2018. Research agency Chalkstream surveyed 1,503 respondents in November and December 2018.

Writing 84

Writing Survey Government Media Relations 84

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. billion (for companies with more than 500.000 employees).

Reputation 78

Reputation Employee Financial Survey 78

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 114

Industry Media Technology Employee 114

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Some of those pillars like strategy and analysis call for full-time oversight.

Content Marketing 111

Content Marketing Print Analysis Web 111

Presspage

FEBRUARY 27, 2018

Join Bart Verhulst, Co-Founder & Chief Strategist of PressPage for the free Essentials for a Stellar Online Newsroom webinar on March 22, 2018, at 1 p.m. How to upgrade your corporate newsroom and delivery infrastructure to achieve measurable results. Forgotten by your own employees? You should still register!

Print 60

Print Web Corporate Analytics 60

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. A half year later my employer was acquired.

Blogging 86

Blogging B2B Content Marketing Trade Shows 86

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. Employee comms merger. Meltwater acquires Owler.

Pitching 91

Pitching Report Software Survey 91

Communications Conversations

JULY 26, 2018

This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. Many don’t have the people to analyze the reports many of these social media measurement tools kick out. What would I do if I was running a social team in 2018? I thought you’d never ask!

Technology 84

Technology Social Media Tools Trends 84

Offleash

MARCH 28, 2018

If it moves, measure it” has become an article of faith in today’s data-driven business world. Traditional measures focused on “share of voice” – sheer quantity of media coverage compared with competitors – but boards are increasingly responding to quality measures as well. Here are four: Choose the right metrics. “If

Agency 61

Agency Measurement Data Analysis 61

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122