Remove 2018 Remove Ethics Remove Technology
article thumbnail

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 141
article thumbnail

Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years

PRSay

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. There’s a lot of uncertainty as we begin 2019.

Study 84
article thumbnail

Why You Should Pursue Your APR Certification in 2018

PRSay

Obtaining the APR tells employers you have demonstrated the ability to perform as a strategic communicator to a high professional standard, that you have demonstrated your decisions are grounded in strong ethical approaches and that the professional process you use is based on current best practices. Notice that word “current.”

Ethics 120
article thumbnail

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261
article thumbnail

Digital Transformation: Overview

Doctor Spin

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. technologies. Source: Long Range Planning 1 Warner, K., & Wäger, M.

article thumbnail

European Communication Monitor: a 15-year retrospective

Wadds Inc.

It peaked with its most relevance in 2018," he said. Dejan Verčič developed this theme, focusing on the changing competencies required for public relations practitioners because of technological advancements. Trust is fundamental to relationship management and reputation. Big data and algorithms.