ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days?

Conference 111

Conference International Internal Storytelling 111

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018.

Conference 256

Conference Content Marketing Marketing International 256

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. Thanks for stopping by.

Publicity 68

Publicity Conference Journalism International 68

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. 2018 JOTW Communications Survey.

Survey 128

Survey Communications Measurement International 128

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 43

Measurement Nonprofit Education Social Media 43

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR measurement. That is, yes. Media relations only gets harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. How Do You Know if the Stunt Was Successful?

Measurement 149

Measurement Education Social Media Film 149

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 118

Survey Communications Ethics Measurement 118

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 75

How To Content Marketing Conference eBook 75

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 99

Case Study Study Guidelines International 99

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

International 68

International Internal Print Skype 68

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Is better data usage and insights part of your strategic objectives for 2018? When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. Those using the scorecard are finding some common themes: [It’s important to] think internally first. If so, do we have an internal champion to take the lead? Follow your gut.” Words must be backed by actions.

Company 146

Company Employee International Internal 146

Stephen Waddington

OCTOBER 4, 2018

#AIinPR community The work of this small group of practitioners is slowly gathering national and international attention. Anne Gregory and Sharon O’Dea spoke at the IABC Fusion 18 Conference in Melborne in September, and I joined Measurement Days 2018 in Copenhagen. Alastair McCapra spoke at the World PR Forum in Oslo in April.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn System 101

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. And, make sure your internal partners and executive sponsors are on the same page. 8 – Have you thought about what your measures of success will be for your podcast? Susan Beatty helped start the Power of Possible Podcast at U.S.

Corporate 103

Corporate Banking Resources Radio 103

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 186

Marketing Content Marketing Data Social Media 186

Contently - Strategy

SEPTEMBER 21, 2018

According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools. Clearly, choice is not an issue.

Content Marketing 110

Content Marketing Print Analysis Data 110

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Source: PR Measurement ). in 2019, reaching a record $4.5

Survey 173

Survey Marketing B2B Study 173

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Less media to build relationships with and constant turnover.” Fewer journalists, more PR people. Repurpose it.

Media Relations 109

Media Relations Media Survey Pitching 109

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 189

Writing Communications Marketing B2B 189

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. Marketing Measurement Statistics. 29) Billions of searches.

Content Marketing 122

Content Marketing SEO Social Media Publicity 122