Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. And that’s the theme for this week’s Unscripted Marketing Links.

Creativity 77

Creativity Technology Marketing Web 77

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Brand Branding Storytelling 256

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success.

Trends 161

Trends Publicity SEO Advertising 161

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. 2018 Content Calendar + Template (Why You Need One And How to Use it).

Communications 225

Communications Marketing Radio Airlines 225

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales.

Brand 136

Brand Branding Retail Comparison 136

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 94

Technology Meeting Media Analytics 94

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Solution: Market on both, and look for niches where advertising costs are inexpensive but in your target audience. Stay tuned as we look next at search marketing in this series! More Paywalls Go Up.

Video 96

Video Trends Media Advertising 96

Prowly

NOVEMBER 13, 2018

Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. The post What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros appeared first on Prowly Magazine. 2019 will most likely be another exciting year for the world of public relations.

Industry 139

Industry Report Technology Publicity 139

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 102

Survey Marketing B2B Content Marketing 102

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Branding 88

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Dates: September 3-6, 2019. Location: Cleveland, Ohio.

Conference 256

Conference Content Marketing Marketing Internal 256

The Resolution Blog

SEPTEMBER 25, 2018

To mark this occasion, I thought I would review the best PR and marketing podcasts around. Marketing over coffee Recorded every Thursday, in a coffee shop, it would be a crime not to grab a coffee while you listen to it. So you may have heard the news?—?we Available on iTunes , Android , Email and Google Thursday?—?Marketing

Google 120

Google SEO Local Data 120

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. There’s a lot of uncertainty as we begin 2019.

Study 87

Study Ethics Leadership Technology 87

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Trends to Watch in 2018. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough.

Fashion 60

Fashion Technology Trends Education 60

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. In 2018, we spent more than 3.5 I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. Guest Post by Matt LaCasse.

Technology 100

Technology Communications Training Newspapers 100

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Vice President, Marketing Technology. cta] The post 2018 PR Trends: Earned Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Video 83

Video Trends Media Reputation 83

Agility PR Solutions

JULY 7, 2019

Individuals spend an average of 11 hours on some form of media within a given day—with almost an hour being dedicated solely to social networking, as cited by Nielsen in 2018. In this technology-dependent era […]. The post Three crucial keys to authentic influencer marketing campaigns appeared first on Agility PR Solutions.

Marketing 135

Marketing Travel Technology Media 135

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Brands utilising virtual influencer marketing.

Branding 116

Branding Brand Fashion Marketing 116

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. Senior Marketing Strategist.

Analytics 74

Analytics Google Measurement Data 74

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. about the pros and cons of a 40-hour workweek.

Trends 101

Trends Crisis Corporate Leadership 101

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Corporate 108

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Shift Communications

JANUARY 5, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Vice President, Marketing Technology. cta] The post 2018 PR Trends: Owned Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Video 60

Video Trends Media Tools 60

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment.

Technology 129

Technology Study Communications Survey 129

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) – Elizabeth, Associate Vice President, B2B Tech Team. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

NewsWhip

OCTOBER 4, 2019

Much of the coverage continues to explore the idea that automation will take over work in markets where there are already limited jobs available for those without college degrees. These types of stories tend to drive the bulk of the engagement, and with each passing year, more articles are covering these changes in technology.

Technology 84

Technology Viral Web Analytics 84

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

APRIL 4, 2018

These skills are highly marketable and sought after by employers. He is a retired Army colonel and is the 2018 Chair of the Universal Accreditation Board. Master’s degrees typically focus on a career field, but in my opinion, critical thinking skills are generalizable. Notice that word “current.” It’s an important adjective.

Ethics 121

Ethics Study Measurement Government 121

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be achieved if you work in marketing, sales or business development. Stay Up to Date with Technology. Work Smarter, Not Harder. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64