Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. PR tech mentions.

Software 152

Software Tools Print Technology 152

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. In 2018 half-life of a news story can be hours and often minutes. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. Digital and print trades in a given sector are tantamount to a virtual business community. Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 108

Marketing Newspapers Print Corporate 108

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. Yes please. (Yes

Trends 59

Trends How To Retail Google 59

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The potential to technology may be unlimited, but the human condition is finite. Print it out and mail it out to your ABM targets. After reviewing the study, I offer these six takeaways based on the data: 1. 51% say finding leads that convert.

B2B 63

B2B Report Marketing Survey 63

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Print circulation drops again. Beyond Bylines ).

Software 88

Software Print Tools SEO 88

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 89

Meeting Media Pitching Newspapers 89

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Contently - Strategy

SEPTEMBER 21, 2018

According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Using too many tools. Clearly, choice is not an issue.

Content Marketing 110

Content Marketing Print Analysis Data 110

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Company Software Marketing 12

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Technology is also enabling a remote workforce. TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. Second, the platform is built on modern technology.

Tools 156

Tools Media Software Analysis 156

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. Earned Media Poised for New Prominence in 2018 [UML]. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.

Case Study 96

Case Study B2B Study Marketing 96

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2018, audiences spent an average of 1:26 seconds with financial services content. However, there’s still room for improvement.

Financial 107

Financial Industry Report Insurance 107

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. COLORS & CACTI: We couldn’t walk 50 ft.

International 68

International Internal Print Skype 68

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers.

Technology 66

Technology Advertising Advertising Community 66

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Robust analytics and reporting. Until next time! Critical Mention. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

Sword and the Script

DECEMBER 22, 2020

European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 173

Survey Marketing B2B Study 173

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Mark My Words

JUNE 15, 2018

Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. and options for policy. Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR.

Policies 60

Policies Industry Newspapers Interviews 60

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. It will be, however, a challenge.

Engineering 67

Engineering Reputation Social Media SEO 67

Wildfire

JUNE 25, 2019

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year.

Fashion 40

Fashion Comparison Insurance Insurance 40

Scott Public Relations

OCTOBER 31, 2018

The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. Vote411 offers a similar service to a few other resources on this list, but it really comes in handy with its provision of print-friendly voter guides that you can actually take with you to the polling station.

Tools 45

Tools Insurance Insurance Local 45

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. Social giants have also already cottoned on to this growing need. However, it is also having a serious impact on businesses across every sector.

Print 48

Print Consumer Conference Video 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 62

Marketing Pitching Corporate Technology 62

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Hot off the printed press. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. I wasn’t getting quite enough done. It’d been creeping up on me for years. No longer did it feel weird to take my smartphone to bed with me. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MARCH 22, 2018

H: What about the print quality? BUT this is 2018 not 1918. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? E: Why do people look down their noses at it? F: What could I learn? J: Was there a hybrid approach?

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

The Resolution Blog

OCTOBER 15, 2019

GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. The aim wasn’t just to get more users on the platform; Hectare also wanted to show the general public that technology plays a major part in modern farming, an industry that’s often considered to still be in the dark ages.

B2B 120

B2B B2C Facebook Storytelling 120

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 100

Marketing Content Marketing Crisis Management Data 100

Shift Communications

SEPTEMBER 18, 2017

This is what my 2018 looks like: What do we see above? to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Second, my PR team would help me plan for 2018’s marketing search season. Vice President, Marketing Technology. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132