Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year.

Internal 148

Internal International Tools Software 148

Communications Conversations

OCTOBER 25, 2018

How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. I also help support employee engagement efforts.”.

Employee 154

Employee Print Writing Survey 154

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). The communication function is commonly combined with marketing, followed by public affairs, and advertising. The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2019 Webinar Benchmarks Report by On24.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. We published a briefing on Prezly in late 2019. How did it work?

Software 121

Software Analysis Data Technology 121

Mindful Marketing

JANUARY 23, 2021

To some extent, faculty members like me are responsible for the extreme price up-tick: Employee salaries often represent organizations’ biggest costs. By the same token, however, Anheuser-Busch had total operating income of over $16 billion in 2019, and in the same year spent $1.53 on advertising. billion in the U.S.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it. req.) – by BMV a digital agency in Boston.

Study 64

Study Survey B2B Advertising 64

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 87

Measurement Survey Web Software 87

PR 20/20

MAY 8, 2019

The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. See the full agenda.). Visit www.MAICON.ai

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019. Who owns influencer marketing within brands?

Government 60

Government Publicity Marketing Advertising 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Many PR students minor in related fields like marketing or advertising. million have less than 5 employees. So, what does it take to get into this exciting profession? What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 14

Technology Company Software Marketing 14

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He’s my guest on the first Off Script Q&A of 2019. He transformed that appreciation into his own digital agency business, and even a few books. 1) Why did you write your book?

Brand 88

Brand Branding Banking Consumer 88

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. If you weren’t doing what you do now, you’d be… (DH) Teaching.

Marketing 74

Marketing System Groups Analytics 74

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. How does that work?

Marketing 70

Marketing Pitching Corporate Technology 70

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.

Internal 72

Internal International Data Media 72

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Given everyone likes to laugh, people tend to appreciate individuals and organizations that add humor to their lives.

Insurance 100

Insurance Insurance Social Media Comparison 100

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. Boggs was also a broadcast buyer for the national advertising. Authored by Casey Boggs , ReputationUs. Successful nonprofits certainly recognize that partnerships are important. A CEO is positively involved in the community. Boggs also managed accounts for.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JANUARY 17, 2023

Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. In the last couple of years, it turned over many of its senior executives.

Technology 95

Technology Software Resources Pitching 95

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. And so even back in like 2019, Matt and I had. And so on, we’re a small startup without like huge advertising budgets. What can you tell us about your new SEO tool, Positional? It just ended up taking me four years until I was in the exact right position to do it.

Internal 118

Internal International Insurance Insurance 118

Mark My Words

FEBRUARY 15, 2021

In November 2019 they opened their first office outside of New York and LA, on Fitzrovia’s Great Titchfield Street. An employee had attacked customers and Jay-Z wanted to help whoever needed assistance, by providing lawyers. ‘We Yormark and a team of 15 people have been working to expand Roc Nation Sports’ presence in the UK.

Sports 60

Sports Government Agency Pitching 60

The Hoffman Agency

AUGUST 19, 2020

In January 2019, the chain launched its vegan sausage roll; a paradoxical product that arguably sits within ‘adversity’ in and of itself. Even the Financial Times covered it, citing the brand’s smart advertising. I struggle to think of something in Greggs that you use cutlery to eat, if this helps.

Consumer 36

Consumer Brand Branding Marketing 36

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The global population of the world is 7.7 billion people. billion are connected by mobile phone. billion use social media.

Publicity 79

Publicity Community Pinterest Reputation 79

Maxim Behar

JANUARY 31, 2024

Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones. And… also to reach the honor in 2017 to be officially inducted into the PR Hall of Fame in London as the first Eastern European ever in the history!

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. I have been playing in this new field since 2019 and the working model remains the same for now. Surveys confirm this fear , with 71% of those taking part reporting they are concerned with how AI could impact job security.

Communications 40

Communications Marketing Technology Data 40