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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 189
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The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? You can learn more about Ai here.

Community 150
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How Target uses branded gifs to bolster community engagement on Twitter

Communications Conversations

Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands). Yep, in 2019, brands “engaging” with customers just isn’t as fun and interesting as it was 5-6 years ago. Target (@Target) June 17, 2019. Target (@Target) June 17, 2019.

Community 127
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How to Social in 2019: Experts Share their Views

Flack's Revenge

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159
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Public relations in 2019

Stephen Waddington

Purpose is something you’ll be hearing a lot more of in 2019. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. It’s where I’m placing bets over the next 12 months.

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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 157
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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. These collaborations provide valuable expertise, resources, and connections to the disability community.