PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Government 151

Government Crisis Energy Community 151

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. The Motivation.

Community 69

Community Brand Branding Education 69

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 182

Software Marketing Leadership B2B 182

Communications Conversations

OCTOBER 25, 2018

How will you create thumb-stopping social in 2019? Studies show we can communicate with emotion better through emojis, gifs and stickers. In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. We’re at 2,823 emojis and counting!

Social Media 89

Social Media Trends Media Instagram 89

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. I have even witnessed at least one agency who has taken this approach.

Television 158

Television Instagram Consumer Newspapers 158

Flack's Revenge

SEPTEMBER 26, 2019

There are loyal and dedicated communities that follow updates in the crypto and blockchain worlds. To be successful and breakthrough to a mainstream audience, you need to think outside these communities – outside the block, that is. At a high level that means going beyond technology to talk more about utility and benefits.

Community 120

Community Technology Social Media Tools 120

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

AUGUST 16, 2024

Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. There has never been a more important time in our humanity or the world than now for responsible communication. What does responsible communication entail? How you use it is the issue.

Trends 155

Trends Communications Ethics Corporate 155

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR technology. Media relations only gets harder. 75% of PR pros say media relations is getting harder. The complete survey is embedded nearby.

Survey 144

Survey Measurement Public Affairs Storytelling 144

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. There is an explicit expectation when individuals share their personal data with an organisation that it will be handled securely.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision would sell iContact to J2 Global in 2019. 3) September 15, 2014: Visible Technologies. 13) January 3, 2019: Falcon.io.

Technology 14

Technology Company Software Marketing 14

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube knew, however, that similar controversies would arise in 2019 given the UGC nature of the platform.

YouTube 130

YouTube Brand Branding Comparison 130

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 110

Industry Media Technology Employee 110

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Sign up here.

Software 121

Software Analysis Data Technology 121

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Most respondents (89%) said the communication function collaborates well with other functions within the organisation.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Look into colleges, not-for-profits and community organizations to start. Start working on 2019. . The post PR Guide to Executive Speaking Gigs appeared first on Crenshaw Communications. Obviously, any CEO or other senior officer wants to be where the customers are, but it can be beneficial to generate exposure elsewhere.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. The Board should reflect the community it represents and advocate for the professionals that comprise it.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August.

Analytics 82

Analytics Report Technology Pitching 82

Sword and the Script

JUNE 18, 2024

Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools. And business spent lavishly on technology. As a marketing community, we’ve cried wolf too often and the market has become desensitized to it. ” I think he’s right.

B2B 164

B2B Government SMB Real Estate 164

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). Communicators play a crucial role during a crisis, as do your owned channels, including your online newsroom. In some cases, your response can make a huge difference for the community affected by the situation.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Shorten URLs. Analyze your results. Until next time! Critical Mention. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. UI getting better.

Case Study 121

Case Study Software Web Data 121

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Community building (27%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Pattern identification and strategy (16%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. 4) What hasn’t changed about PR? .

Brand 128

Brand Branding Reputation Corporate 128

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

Ethical Voices

OCTOBER 28, 2024

Today, I’m truly proud to say that we are recognized for our commitment to ethical communications. And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. We had a great event with one of the biggest brands.

Ethics 53

Ethics How To Crisis International 53

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. As law firms patiently waited (prayed?)

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 73

Survey Technology Corporate Financial 73

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60