PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 202

Employee Community Leadership Enterprise 202

Reputation Us

JULY 8, 2019

It’s July 2019. Is what employees, customers, prospective customers, media and social influencers say about you important? Is what employees, customers, prospective customers, media and social influencers say about you important? Hey executives! Next year is less than six months away.

Reputation 133

Reputation Corporate Financial Employee 133

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. Despite its founder’s shenanigans, however, Tesla ended the year strongly , so here’s hoping it can stay on track in 2019.

Banking 257

Banking Facebook Reputation Crisis 257

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. The onus is on the company to espouse values early and clearly, and continue to hold themselves and their employees accountable to those stated values.

Brand 74

Brand Branding Pinterest Conference 74

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. adult population does as well. Those are the highest numbers that Gallup has ever reported for our community.

Policies 166

Policies Community Corporate Enterprise 166

PRSay

AUGUST 25, 2020

Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. Finzel agreed, stressing that it’s inadequate for brands to simply encourage an LGBTQ employee-resource group within the organization or to issue a supportive press release during Pride Month.

Community 189

Community Brand Branding Advertising 189

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “. Lack of employee experience”. 25% lack of employee experience.

Communications 177

Communications Survey Employee Measurement 177

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. I also help support employee engagement efforts.”.

Employee 154

Employee Print Writing Survey 154

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Employee advocacy. Transparency. Personalization. Closed groups. SCHEDULE A DEMO.

Social Media 61

Social Media Trends Media Instagram 61

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 150

Technology Study Communications Survey 150

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. What are the content consumers sharing and talking about the most? Is it Bernie Sanders’ mittens or something else yet unveiled? A re any growing or shrinking?

Consumer 97

Consumer Trends Viral Survey 97

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

Reputation Us

MAY 15, 2024

Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. Consider these three aspects: Reputation supports consumer purchasing decisions and investor trust. billion (for companies with more than 500.000 employees).

Reputation 78

Reputation Employee Financial Survey 78

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? This begins with your employees, as well as with shared experiences. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 182

Software Tools Print Technology 182

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Studying at university is a consumer experience. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. The internet is full of that s**t.

Comparison 102

Comparison Employee Privacy Construction 102

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. As a corollary, the law requires organizations to make reasonable accommodations for employees with special needs, unless doing so represents an undue hardship.

Company 99

Company Consumer Radio Employee 99

5W PR

FEBRUARY 8, 2021

A 2019 J.D. The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Corporate 60

Corporate Reputation Survey Employee 60

Mindful Marketing

JANUARY 23, 2021

To some extent, faculty members like me are responsible for the extreme price up-tick: Employee salaries often represent organizations’ biggest costs. These expensive and largely consumer-driven upgrades also have contributed to rising college costs. However, higher ed’s steeply-sloped expense history is more complicated.

Education 126

Education Financial Transportation Engineering 126

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. The scientific study conducted in February 2019 specifically surveyed residents in Oregon. o 77.5 – Treat employees respectfully. o 72.5 – Compensate employees fairly for their work.

Reputation 60

Reputation Apparel Nonprofit Banking 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

Brand 88

Brand Branding Banking Consumer 88

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. Citi Entertainment.

Banking 107

Banking Content Marketing Examples Industry 107

5W PR

JANUARY 13, 2020

2019 is history and a lot of lessons were probably learned. While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . Yet another shows company employees introducing themselves and explaining things. ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts.

Tools 103

Tools Survey Pitching Analytics 103

PR in High Definition

FEBRUARY 25, 2022

The documentary “Super Size Me” exposed various health concerns around McDonalds food, prompting a drop in profits and leaving a bad taste in the mouth (no pun intended) for consumers. It’s important that these decisions are made with the representation of all employees in the organisation. appeared first on Firefly Communications.

Reputation 62

Reputation Exercises Employee Facebook 62

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. Ask Quid further elevates this experience by providing specialized AI assistants that deliver real-time, contextually relevant insights from diverse consumer and market datasets, allowing for more precise and informed analysis.

Report 142

Report Marketing Analysis Tools 142