5W PR

MARCH 5, 2025

Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. However, statements must be accurate and consistent across all platforms. Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. For registration info, click here. billion To see the CES 2024 audited data, click here.

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” The post The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] appeared first on Sword and the Script.

Data 105

Data Enterprise Survey Instagram 105

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away. Employment factors. Performance. Risk impacts.

Reputation 133

Reputation Corporate Financial Employee 133

PRSay

JUNE 4, 2024

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Branding Brand Advertising 189

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. adult population does as well. Those are the highest numbers that Gallup has ever reported for our community.

Policies 166

Policies Community Corporate Enterprise 166

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper.

Measurement 174

Measurement Communications Banking Survey 174

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Employee 202

Employee Community Leadership Enterprise 202

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Thumbnail unification. SCHEDULE A DEMO.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting. B2B prospects consume 11 or more pieces of vendor content.

Survey 183

Survey Marketing B2B Study 183

Shift Communications

AUGUST 22, 2018

I am currently in graduate school in Boston, anticipating graduating in May 2019 (fingers crossed!). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! These two areas are piquing my interest and offer challenges that you don’t see with consumer PR. Jamie Forestiere.

Internal 68

Internal International Transportation B2B 68

Wadds Inc.

FEBRUARY 15, 2023

Part one, understanding how consumer behaviour has changed , explores the impact of social and digital media on trust, news consumption, polarisation, purpose, and consumer expectations, distilling it into sound advice as to how consumers are likely to view brands and act or react to potential problems or scandals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 72

Internal International Data Media 72

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. Knowing your audience is also key to a successful program. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 182

Software Tools Print Technology 182

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike.

Reputation 78

Reputation Employee Financial Survey 78

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Contently - Strategy

MAY 8, 2019

But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. The image of the stereotypical salesperson sets up sales as some sort of game, like the goal is to dupe consumers into buying something they don’t need.

Content Marketing 105

Content Marketing Marketing Case Study Education 105

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 102

Media Storytelling System Technology 102

5W PR

FEBRUARY 8, 2021

A 2019 J.D. The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 84

Conference Internal International Creativity 84

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Studying at university is a consumer experience. International working, being always on, and a 24/7 economy are the drivers for employers. Managing an ambitious team of young people is as hard as it gets in agency land.

Comparison 102

Comparison Employee Privacy Construction 102

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

Branding 88

Branding Brand Banking Consumer 88

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts.

Tools 103

Tools Survey Pitching Analytics 103

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. Ask Quid further elevates this experience by providing specialized AI assistants that deliver real-time, contextually relevant insights from diverse consumer and market datasets, allowing for more precise and informed analysis.

Report 142

Report Marketing Analysis Tools 142