Agility PR Solutions

FEBRUARY 6, 2019

From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions.

Healthcare 128

Healthcare Trends Content Marketing Marketing 128

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Inbound PR

APRIL 30, 2019

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. 6 Key Facts About the State of Content Marketing.

Infographics 96

Infographics Content Marketing B2C B2B 96

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Agility PR Solutions

NOVEMBER 27, 2018

Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Marketing is no longer about the stuff you make, but about the stories that you tell.” ~ Seth Godin. Use these pillars in animated video stories for greater impact in 2019.

Video 145

Video Trends Marketing B2B 145

Onclusive

DECEMBER 6, 2019

When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Deirdre Breakenridge

MAY 13, 2019

Cauliflower Shane (@KingDomeGnome) April 9, 2019. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 99

Content Marketing Marketing SEO Video 99

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. And 2019 figures to be more of the same. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Data clean-up projects.

Analytics 105

Analytics Data Trends Marketing 105

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. Content requests – For managing asset requests from sellers and other frontline teams.

Content Marketing 103

Content Marketing Marketing Case Study Education 103

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Controlling the narrative is essential to PR and marketing.

Trends 106

Trends Social Media YouTube Storytelling 106

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice.

Enterprise 77

Enterprise Content Marketing B2C Data 77

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 85

Content Marketing Marketing Comparison Measurement 85

Sword and the Script

JANUARY 21, 2025

I started a blog to provide hands-on learning about content marketing and social media. Second, this blog epitomizes what I do for clients; I practice what I preach: this is why PR and content marketing need each other. I started this blog in early 2009 after coming home from an overseas deployment. And I have.

Google 156

Google Course Survey YouTube 156

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Critical Mention

AUGUST 22, 2019

The post Why Video ‘Content is King’ in 2019 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Video 95

Video SEO Engineering Radio 95

Sword and the Script

FEBRUARY 12, 2019

If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. The post How Long Should a Blog Post be in 2019? Give our services a try. Talk to Us ! Image credits: Pixabay and above cited Orbit Media study.

Blogging 126

Blogging Survey B2B Analysis 126

Agility PR Solutions

MAY 21, 2019

Content marketers are overwhelmed with new technology options but primarily still use brute force to find their way to deeper and more meaningful strategies. That’s the key finding in Content Marketing Institute’s newly released 2019 Content Management and Strategy Survey, sponsored by content intelligence platform Vennli.

Content Marketing 66

Content Marketing Strategy Marketing Survey 66

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 183

Survey Marketing B2B Study 183

PRSay

MAY 4, 2020

As our report shows, trust in the media has declined in the eyes of journalists, from 63 percent in 2019 to 59 percent in 2020, continuing the downward trend we’ve seen in the past few years of the State of the Media Report. Sarah Parker is the head of content marketing at Cision. Photo credit: incomible.

Report 206

Report Media Pitching Trends 206

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Copyright © 2019 Ann Wylie. Get Clicked, Shared & Liked: Want more techniques for writing content marketing messages that engage readers and boost analytics? Got a list? Otherwise, skip the punctuation.

Web 176

Web Writing Analytics Training 176

Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Tie back communications and marketing efforts to business results. To be successful in the the world of Growth PR is to identify the intersection of positioning and content marketing.

Conference 225

Conference Storytelling Data Measurement 225

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Contently - Strategy

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year. Executives will care more about content. Proving the ROI of content marketing is about the bottom line, sure.

Strategy 92

Strategy Content Marketing Interviews Creativity 92

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Report Trends B2C 45

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. 1) The average blog post is 1,236 words.

Marketing 79

Marketing Publicity Survey Study 79