ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Is it a terrible PR move or just a juicy corporate communications case? Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee. Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.

Employee 286

Employee Reputation Corporate Journalism 286

Communications Conversations

AUGUST 27, 2019

According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” But, is it still as relevant today in 2019 as it was in 2009? ” Emojis are no longer something young people use either. Not by a long shot.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Sword and the Script

APRIL 9, 2019

The 2019 version is soon to be released and I perused the coverage to see what was new. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. It’ll be interesting to see if that changes in 2019 because last year, wage growth in the broader economy bounced up and down.

Publicity 107

Publicity Survey Comparison Report 107

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. Moving towards corporate social responsibility (CSR). In 2019, we’re expecting to see a break in the downpour of highly-branded content as it transforms into more authentic content. In 2019 those who invest social listening will be rewarded.

Trends 106

Trends Social Media YouTube Storytelling 106

Stuart Bruce

APRIL 3, 2019

The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. 2019 will be a year of continued growth and investment in innovative tools and technologies to enable the modern-day communicator. This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Stephen Waddington

MAY 10, 2022

There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. It is a much needed but very limited response to recent corporate failures. The liquidation of Thomas Cook in 2019 led to the closure of more than 550 retail stores and 9,000 redundancies.

Corporate 106

Corporate Government Retail Report 106

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Indeed, PR professionals are not the only ones feeling the decline of professionalism in media relations.

Survey 118

Survey Media Relations Corporate Communications 118

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

JANUARY 28, 2019

In a time of 24×7 real and fake news by professional and citizen journalists, corporations are under exceptional scrutiny—and according to new research from comms and marketing firm the10company, the pace will only intensify in the next […]. The post 2019 comms trends the C-suite can’t ignore—which ones lead the pack?

Trends 92

Trends Fashion Corporate Company 92

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Reputation Us

JULY 8, 2019

It’s July 2019. QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

ImPRessions - Crenshaw Communications

JULY 2, 2019

In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. Objective counsel isn’t guaranteed in a politicized corporate environment. Advice that truly serves the client.

Agency 259

Agency Creativity Internal International 259

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” The post The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] appeared first on Sword and the Script.

Data 104

Data Enterprise Survey Instagram 104

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. He has written on crisis management and corporate responsibility for Law360. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S. Ben Finzel is president of RENEW PR in Washington, D.C,

Government 209

Government Employee Insurance Insurance 209

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. But mostly, third-party influence is the domain of expertly managed corporate communications and PR. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. Call it “marketing ventriloquism.”

Marketing 195

Marketing Advertising Advertising System 195

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Reputation Us

OCTOBER 3, 2019

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Study 74

Study Corporate Reputation Consumer 74

Communications Conversations

JANUARY 2, 2019

looks a whole lot different in 2019 than it did in 2009 when I first started to build mine (online, at least). Today, I want to talk about six rules to building and maintaining YOUR “personal brand” in 2019. Heck, it looks a lot different than it did just 3-4 years ago. Start with those folks and build from there.

Brand 98

Brand Branding LinkedIn Facebook 98

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Reputation Us

MAY 10, 2019

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. Casey also shared results from the first ever Reputation Survey conducted by RepUs and DHM Research unveiled in April 2019. The post ReputationUs’ Casey Boggs Speaks at PRSA’s CommCon 2019 appeared first on ReputationUs.

Reputation 60

Reputation Policies Crisis Communications Survey 60

Sword and the Script

FEBRUARY 12, 2019

Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. The post How Long Should a Blog Post be in 2019? We learn to communicate visually – think of a child that draws pictures – before we learn to write. Image credits: Pixabay and above cited Orbit Media study.

Blogging 126

Blogging Survey B2B Analysis 126

Communications Conversations

JANUARY 15, 2019

I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. I see a lot of this happening on LinkedIn in 2019.

Government 74

Government Employee LinkedIn Insurance 74

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 165

Policies Community Corporate Enterprise 165

Waxing UnLyrical

DECEMBER 13, 2018

So here’s your official nudge to put this into place for 2019 success. Your Two-Step Process to 2019 Success. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place.

Strategy 78

Strategy Energy System Small Business 78

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. You can review the entire Self Employment in America 2019 report here. What can the self-employed do to prepare for 2020?

Report 76

Report Software Corporate Study 76

PRSay

JANUARY 24, 2025

where she grew up, she started a communications-consulting business there in 2019. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater. When her family relocated to Lexington, Ky., Her main clients were in higher education. Financial considerations are paramount.

Course 67

Course Publicity Nonprofit Leadership 67

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. Though it broke no laws, its representation of controversial clients has at best shown an inconsistent adherence to its own stated corporate values. It’s usually best to expose all the bad news at once.

Banking 257

Banking Facebook Reputation Crisis 257

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed officials to discuss this growing threat.

Trends 154

Trends Communications Ethics Corporate 154

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Corporate 60

Corporate Reputation Survey Employee 60