Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 166

Policies Community Corporate Enterprise 166

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019.

Corporate 116

Corporate Retail Policies Employee 116

Stephen Waddington

APRIL 3, 2019

It’s a statistic buried within the CIPR State of the Profession report for 2019. Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency.

Writing 84

Writing Survey Government Media Relations 84

Deirdre Breakenridge

SEPTEMBER 4, 2018

I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys, who is member of the Varsity Women’s Rowing team and the Athletic Leadership Academy, is graduating with the Class of 2019.

Publicity 150

Publicity Conference Film Advertising 150

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

5W PR

SEPTEMBER 27, 2019

In the nonprofit arena, the public relations specialist usually has a more expansive role that can range from writing press releases for distribution to news sources to drafting a donor appeal letter and arranging a public tour of the facility. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Top publishers they’ve written for (linked). Journalists see right through it.

Company 161

Company Tools Technology Software 161

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

JANUARY 31, 2019

They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space. Podcasts are the current vogue.

SEO 113

SEO Blogging LinkedIn Community 113

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 148

Internal International Tools Software 148

PRSay

SEPTEMBER 18, 2019

It’s not uncommon to see and hear the term “hate speech” in 2019. But as the American Civil Liberties Union (ACLU) pointed out in its writings on this, the court ruled consistently that the government cannot punish inflammatory speech unless it intentionally and effectively provokes a crowd to immediately carry out acts of violence.

Ethics 140

Ethics YouTube Government Guidelines 140

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey.

Publicity 110

Publicity Survey Writing Local 110

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes. CHRIS HARIHAR, PARTNER.

Conference 156

Conference Employee Retail Trends 156

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. in 2019, reaching a record $4.5 (Source: B2B Sales Cycles ).

Survey 183

Survey Marketing B2B Study 183

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. ” – Heather Olson. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JUNE 18, 2024

At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 164

B2B Government SMB Real Estate 164

Sword and the Script

NOVEMBER 23, 2019

How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. 2019 Webinar Benchmarks Report by On24. 2-4 posts per month.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. We published a briefing on Prezly in late 2019. 11) Quick hits.

Software 121

Software Analysis Data Technology 121

Sword and the Script

OCTOBER 5, 2021

Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. “The

Software 182

Software Tools Print Technology 182

Wadds Inc.

FEBRUARY 15, 2023

It’s manna for anyone writing a crisis comms plan. Communicate in a Crisis will arm public relations practitioners to confidently handle not just the Twitter storm and the Tik-Tok shock but also the corporate cataclysm. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. That’s how important they are in 2019. My pro tip: Write 10 subject lines for each pitch. On top of this, there’s been growth in corporate communications teams and fewer journalists.

Media Relations 100

Media Relations Pitching Media Report 100

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Writing 98

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. That’s up from 17 interactions in 2019. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. It takes an average of 4 hours to write in 2022. Case in point? B2B Marketers are Missing the Point of Content Marketing.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. The vast majority of which, if not all, are outside the US. 8) History and backstory.

Software 130

Software Tools Publicity System 130

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision would sell iContact to J2 Global in 2019. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. million in funding.

Technology 14

Technology Company Software Marketing 14

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. .

Survey 73

Survey Technology Corporate Financial 73

Critical Mention

MARCH 16, 2020

Antoni Porowski (@antoni) September 6, 2019. PUMA (@PUMA) November 13, 2019. Kelley O’Hara (@kelleymohara) November 26, 2019. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. followers on Twitter and 4.3 LeBron James. Delevingne’s 9.9

Branding 87

Branding Brand Instagram YouTube 87

Sword and the Script

NOVEMBER 26, 2019

During the company’s 2019 Q2 earnings call , CEO Kevin Akeroyd told analysts the product was providing customers with “double-digit performance improvement in that advertising.”. At the time of this writing, there are no reviews of Cision Impact on the review site G2. 3) You can target the competition’s readers too.

Publicity 106

Publicity Media Advertising Advertising 106

Communications Conversations

MAY 2, 2019

This must be concerning for PR folks my age and older who grew up with earned media as a cornerstone of any comms or corporate comms team. Yet, in 2019, shared media (sharing on social channels) is largely (or almost completely) a paid media activity. That’s a problem–we’ll come back to this. Agency partners.

Study 95

Study Agency Data Survey 95

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Then the economy changed.

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Citing a survey with 400 respondents by the talent agency, The Creative Group, the Bulldog Reporter noted: “60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.”.

Creativity 80

Creativity Study Survey Advertising 80

Stephen Waddington

MARCH 10, 2019

Here’s Marcel’s write up. Follow this link to download its State of AI report for 2019. ?? It’s one of my favourite pieces of personal writing. It inspired Amanda Coleman, head of corporate communication at the Greater Manchester Police to do the same. Wisdom of middle age: Amanda Coleman It was my birthday this week.

Marketing 81

Marketing Government Measurement Report 81

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Write up notes immediately, and don’t stop until you’ve interviewed 20 people.

How To 104

How To Marketing B2B Exercises 104