Remove 2019 Remove Creativity Remove Infographics
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ). 3) The CMO Council infographic on CMO priorities. Looking for an agency partner with digital, analytical and creative know-how?

Study 138
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The Pain and Payoff of a Fintech Case Study

Contently - Strategy

According to McKinsey & Company , the number of fintech unicorns grew sevenfold between 2019 and 2023. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. Convert written case studies into infographics, videos, or blog posts.

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It’s the most wonderful time of the year. Planning.

Shift Communications

Where will Public Relations take us in 2019? Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Answer: wherever we want.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Click here to read the entire e-book. Review your existing content strategy.

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3 Rules for Building a Better Content Calendar

Contently - Strategy

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Here’s what the themes looked like for Q1 2019: January: ROI. Out of all his famous lines, this one resonates with me the most. professionally, timelines matter.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.