Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention.

Sports 117

Sports Advertising Advertising Survey 117

Contently - Strategy

OCTOBER 26, 2018

And the skills that make them a good at their jobs won’t always include writing. Let the ghostwriter have a conversation with the person they’ll be writing for so both sides can shape the story. Ideally, an expert or an executive could spend a chunk of the week studying the industry and commenting on the latest news.

Strategy 94

Strategy Content Marketing Interviews Creativity 94

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 110

Communications Storytelling Analytics Web 110

PRSay

MAY 21, 2019

For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Write with creativity and clarity.

Writing 154

Writing Meeting Conference Local 154

Flack's Revenge

SEPTEMBER 13, 2018

The free Internet has left journalism reeling and savaged creative fields like writing, music and photography. It still needs to survive a final vote in January 2019, but the article said that this will likely happen. As I said in my last post, it might not be a bad thing, if the European Directive were adopted.

Journalism 60

Journalism Government Social Media Creativity 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 23, 2018

These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. It’s counterintuitive, but constraints with the right guidance, boost creative thinking. The publication rhythm is reliable.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. billion mark in July 2019, as reported by WeAreSocial. In 2005, the year after Facebook went live, that number was 5 percent. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

5W PR

SEPTEMBER 27, 2019

In the nonprofit arena, the public relations specialist usually has a more expansive role that can range from writing press releases for distribution to news sources to drafting a donor appeal letter and arranging a public tour of the facility. Other responsibilities could include the creation of the organization’s annual report.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes. CHRIS HARIHAR, PARTNER. I’m thankful for adtech.”. I’m thankful for adtech. I’m thankful for constantly learning new things and no dull moments.”.

Conference 156

Conference Employee Retail Trends 156

Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. February: Freelancing.

Meeting 111

Meeting System Writing Exercises 111

NewsWhip

MARCH 24, 2022

Publishers have been writing about NIL deals since early March, but the public didn’t start to tune in until March 15th, when ESPN reported on the Drew Timme and Dollar Shave Club partnership. Drew Timme began dazzling audiences with this talent and loquacious nature back in 2019 as a freshman on Gonzaga’s basketball team.

Branding 148

Branding Brand Instagram Sports 148

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” “I was able to provide immediate and exact research study details in our follow up, essentially writing the story for the reporter.” ” __. .” ” __.

Pitching 98

Pitching Company How To Study 98

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key.

Transportation 122

Transportation Social Media Corporate Agency 122

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Write concise content that could be read aloud in answer to a question. We extend that experience and value to our current clients and those we’ll be signing in 2019. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? A study published in 2019 suggests that people’s attention span is becoming shorter. The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. The authors write that the team evaluated five different aspects to decide which tools to include in the report. I’ll always offer Cision – and any vendor I write about – the chance to change my mind.

Report 142

Report Marketing Analysis Tools 142

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We all get to write our own story of how AI will impact us. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Leveraging data to make more accurate predictions.

Financial 98

Financial Conference Agency Resources 98

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This is the time to get creative and produce a wide range of online content. SCHEDULE A DEMO. Priscilla Osorio.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. That’s up from 17 interactions in 2019. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it.

B2B 148

B2B Marketing Survey Software 148

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Critical review is an important part of the creative process. The only way to be a better writer is to read and write more. Managing an ambitious team of young people is as hard as it gets in agency land. The internet is full of that s**t.

Comparison 102

Comparison Employee Privacy Construction 102

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Encouraging any group of employees to march in step is difficult.

Company 111

Company Pitching System Interviews 111

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Square Format.

Video 78

Video Trends Strategy Marketing 78

The Hoffman Agency

JULY 29, 2020

Sure, I can draw some pretty pictures, and yeah, sometimes I can put some writing next to it; but boy, is it often way harder than it seems! However, at the end of the day these jobs left me feeling unsatisfied; not allowing for me to be creative or feel challenged. By Chauncey Rasmussen, Intern.

Internal 68

Internal International Creativity Interviews 68

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. It was a creative outlet. In fact, in 2019, I spent very little time on Twitter. And, my social media usage from 2014-2019: 1-Blog. I’ll say it was a job I wasn’t as interested in as I probably should have. Probably a bit of both, really. But, about what interested ME.

Social Media 78

Social Media Media LinkedIn Instagram 78

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. It’s basically what I wished I knew on day one.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Now think about this: how many blog posts do YOU write for clients every day? Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. The most creative photo.

Creativity 80

Creativity Video Interviews Blogging 80