Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Agility PR Solutions

JANUARY 13, 2019

New research from The Execu|Search Group provides insights into the factors that most impact employee engagement and well-being, aiming to help employers navigate today’s candidate-driven market. The post The employee experience will be critical to business success in 2019 appeared first on Agility PR Solutions.

Employee 60

Employee Groups Marketing Trends 60

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? hours to write.

Blogging 85

Blogging Publicity Marketing Survey 85

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

ImPRessions - Crenshaw Communications

MARCH 24, 2021

As LinkedIn video continues to grow in popularity, 87% of LinkedIn video marketers say it’s been an effective channel for them. If it fits with the tone of your page, have an employee run the social page for a day. In 2019, TechCrunch reported that there were 500 million daily active users of Instagram’s Stories features.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. Despite its founder’s shenanigans, however, Tesla ended the year strongly , so here’s hoping it can stay on track in 2019.

Banking 257

Banking Facebook Reputation Crisis 257

Communications Conversations

JANUARY 15, 2019

I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. First trend : Employees wanting to see more of their leaders online/on social media. If you follow Jack on Twitter or LinkedIn , you’ll notice he interacts with employees all the time.

Government 74

Government Employee LinkedIn Insurance 74

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was a time of easy money, market exuberance, and a drive toward the big score. If you couldn’t be a successful VC or a techpreneur who cashed out at the right time, the next best thing was to have a PR or marketing agency when the dot-coms came knocking. It was a nightmare of employee churn. Which leads to my next learning.

Agency 220

Agency Retail Reputation Course 220

Communications Conversations

OCTOBER 25, 2018

In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. I asked six people working in social media marketing with some of Minnesota’s biggest and most successful companies this question. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year.

Internal 148

Internal International Tools Software 148

Communications Conversations

MARCH 6, 2020

Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. For starters, the survey found that a full 57% of respondents got a 1-3% salary increase in 2019. These increases were doled out to employees based on performance, believe it or not. Not even close.

Employee 78

Employee Insurance Insurance Real Estate 78

Communications Conversations

JANUARY 2, 2019

looks a whole lot different in 2019 than it did in 2009 when I first started to build mine (online, at least). Today, I want to talk about six rules to building and maintaining YOUR “personal brand” in 2019. You’re a communicator with a focus on social employee advocacy programs. Make it easy for people.

Branding 98

Branding Brand LinkedIn Facebook 98

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? The onus is on the company to espouse values early and clearly, and continue to hold themselves and their employees accountable to those stated values. That clarity is helpful when eyeing new markets and opportunities to expand.

Branding 74

Branding Brand Pinterest Conference 74

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. adult population does as well. Those are the highest numbers that Gallup has ever reported for our community.

Policies 166

Policies Community Corporate Enterprise 166

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 30) “Marketing and branding strategy.”.

Employee 154

Employee Print Writing Survey 154

PRSay

AUGUST 25, 2020

Ferraro advised brands not to limit their LGBTQ marketing campaigns just to Pride Month in June. You are not marketing to a moment,” he said. Finzel agreed, stressing that it’s inadequate for brands to simply encourage an LGBTQ employee-resource group within the organization or to issue a supportive press release during Pride Month.

Community 189

Community Branding Brand Advertising 189

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). The results mirror the shifts that have happened in the communications landscape over the past two years,” wrote Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Lack of employee experience”. 25% lack of employee experience.

Communications 177

Communications Survey Employee Measurement 177

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 148

B2B Marketing Survey Software 148

PRSay

JULY 8, 2019

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. She is a member of the PRSA Board of Ethics and Professional Standards.

Ethics 133

Ethics Banking Employee Study 133

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. We believed that there was some data being collected, but largely it was a very misunderstood segment of the market that we serve.

Report 75

Report Software Corporate Study 75

Sword and the Script

OCTOBER 15, 2024

Second, “finding the right tools for marketing and communications is exceptionally difficult.” The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.”

Report 142

Report Marketing Analysis Tools 142

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

David PR Group

JANUARY 5, 2019

After a year that saw a slew of epic social media fails, like an Elon Musk tweet leading to a set of $20 million fines and numerous folks losing jobs over offensive posts, I can say with certainty that 2019 will offer a new batch of colorful online problems. Here are five key online reputation trends for 2019. Moss was quickly fired.

Reputation 64

Reputation Trends Social Media Travel 64

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Many would prefer to be independent of marketing and report to either the CEO or CCO. 2019 JOTW Communications Survey.

Survey 134

Survey Communications Ethics Measurement 134

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. To that end, the survey did find that 90% of respondents believed PR would be at least somewhat more integrated with marketing in the next five years.

Technology 150

Technology Study Communications Survey 150

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%).

Survey 151

Survey Communications Measurement Internal 151

5W PR

JANUARY 13, 2020

2019 is history and a lot of lessons were probably learned. In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy.

Marketing 78

Marketing Comparison Video Survey 78

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? Check out our services.].

Company 161

Company Tools Technology Software 161

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 107

Banking Content Marketing Examples Industry 107

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. Even with ongoing consolidation in the market, adtech PR has been a key growth opportunity for our business. Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. CHRIS HARIHAR, PARTNER. I’m thankful for adtech.

Conference 156

Conference Employee Retail Trends 156

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Reputation Action 1: Focus on Employees … First. rep·u·ta·tion (n) /?repy??t?SH(?): Reputation Action 2: Listen More … Talk Less.

Reputation 60

Reputation Nonprofit Policies Financial 60

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Branding Brand Fashion 97

Communications Conversations

OCTOBER 23, 2018

It was from friend and Fallon employee, Greg Swan–a pic of his dog. For now, the question is: Will 3D imagery become a real thing for social media marketers? Last week, for the first time, I saw a 3D photo in my Facebook feed. It was a little jarring as the pic moved just a bit as I scrolled by it.

Social Media 68

Social Media Marketing Facebook Media 68