Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Read more: What do Public Relations Salary Ranges Look Like in 2019? Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Reputation Action 1: Focus on Employees … First. The challenge is to be measurably relevant. rep·u·ta·tion (n) /?repy??t?SH(?):

Reputation 60

Reputation Nonprofit Policies Financial 60

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Reputation Us

JULY 8, 2019

It’s July 2019. Is what employees, customers, prospective customers, media and social influencers say about you important? Is what employees, customers, prospective customers, media and social influencers say about you important? Hey executives! Next year is less than six months away. public, media, social).

Reputation 133

Reputation Corporate Financial Employee 133

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. 23% measuring results / ROI. 25% lack of employee experience. 23% measuring results / ROI.

Communications 145

Communications Survey Employee Measurement 145

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” 2019 JOTW Communications Survey.

Survey 117

Survey Communications Ethics Measurement 117

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 144

Travel Community Employee Government 144

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. Employees, prospective employees, vendors, customers. They all saw a CEO of a large company take the time to recognize and comment on a single employee’s post. It impacts employee retention.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

The Resolution Blog

MAY 17, 2019

The census received 1,236 responses from people in the UK who were working in a communications or PR role between January and March 2019. Measurement and evaluation is no longer a nice to have but critical, if a communications program is to be run in a credible and meaningful manner."

Measurement 120

Measurement Report Agency Industry 120

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2019 Webinar Benchmarks Report by On24. 2) Blogging benchmarks.

Content Marketing 135

Content Marketing Study Blogging Marketing 135

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Linking Your Reputation to Social Responsibility.

Corporate 60

Corporate Reputation Survey Employee 60

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. The methodological basis for the award is the Global ESG Monitor , which has evaluated more than 1,300 sustainability reports since 2019.

Company 59

Company Report Government Local 59

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. I also help support employee engagement efforts.”.

Employee 145

Employee Print Writing Survey 145

5W PR

FEBRUARY 17, 2021

Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. 38% of brands said they were going to employ employee advocacy while only 20% of consumers wanted more. It’s probably worth expanding on those that are, but continue to measure and monitor them. The “born” trendspotters are social marketers.

Consumer 97

Consumer Trends Viral Survey 97

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 98

Tools Survey Pitching Analytics 98

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. 2019, April 15).

eBook 52

eBook Groups Resources Biotechnology 52

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 172

Survey Marketing B2B Study 172

Communications Conversations

JUNE 14, 2019

On the flip side, only 11% of companies had 11 or more social employees. And, a great content builder is worth his or her weight in gold in 2019. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff. Social teams are under-resourced.

Resources 92

Resources Social Media Media Measurement 92

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. Align yourself to that outcome and measure yourself against that metric. Good luck.

Comparison 102

Comparison Employee Privacy Construction 102

Stephen Waddington

MAY 7, 2019

The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Measurement, stupid My view is that the industry’s Achilles heel is its failure to prove the value that it delivers. 25% don't measure 16% impressions 7% AVEs You can do the sums for yourself.

Industry 60

Industry Survey Analysis Exercises 60

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

APRIL 3, 2019

It’s a statistic buried within the CIPR State of the Profession report for 2019. At a senior level a gap exists is areas such as research, evaluation and measurement; corporate governance; and people management. Average salaries amongst full-time employees grew by almost £1,500 to £53,044 per year in 2018.

Writing 84

Writing Survey Government Media Relations 84

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. Here are five tips to help you create a successful, and highly-effective, CSR campaign.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. 3) lack of employee experience (25%). We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts?

B2B 113

B2B Marketing Survey Software 113

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 108

Financial Industry Report Insurance 108

PRSay

FEBRUARY 5, 2019

22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. Employees are here for animals and the people who love them. Be absolutely certain your campaign embodies the foundations of public relations — goals/objectives, research, strategy, planning and measurement. In anticipation of the Feb.

Case Study 97

Case Study Study Guidelines Internal 97