Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

Stephen Waddington

APRIL 3, 2019

It’s a statistic buried within the CIPR State of the Profession report for 2019. Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency.

Writing 84

Writing Survey Government Media Relations 84

PRSay

JULY 8, 2019

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. When we are trustworthy, we impact others to act with trust.

Ethics 133

Ethics Banking Employee Study 133

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year.

Internal 148

Internal International Tools Software 148

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Employee advocacy. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. 2019 Webinar Benchmarks Report by On24.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. At Crenshaw we’re fortunate to have some amazing clients who really care not only about their company and employees, but also care about us!

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 161

Company Tools Technology Software 161

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 183

Survey Marketing B2B Study 183

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

MaccaPR

JULY 24, 2019

Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. Make It An Experience. Sure, charitable donations make a difference.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. We published a briefing on Prezly in late 2019. 11) Quick hits.

Software 121

Software Analysis Data Technology 121

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. The only way to be a better writer is to read and write more. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. That’s a good thing.

Comparison 102

Comparison Employee Privacy Construction 102

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. The authors write that the team evaluated five different aspects to decide which tools to include in the report. I’ll always offer Cision – and any vendor I write about – the chance to change my mind.

Report 142

Report Marketing Analysis Tools 142

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Full-time employees have a tendency to take brand messaging for granted. Are there any words or phrases that employees can’t use?

Company 111

Company Pitching System Interviews 111

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 182

Software Tools Print Technology 182

Ethical Voices

OCTOBER 28, 2024

How are you helping your 100 employees? We are a mid or small PR agency, but we work with various clients, and each of those clients has more than 1,000 employees. I remember that it was, I think, in 2019, and this was a really good year for business before pandemic, before the world gets crazy.

Ethics 53

Ethics How To Crisis International 53

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. That’s up from 17 interactions in 2019. 3) lack of employee experience (25%). It takes an average of 4 hours to write in 2022. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

B2B 148

B2B Marketing Survey Software 148

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. “Eri is a dynamo! .

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Solo PR Pro

AUGUST 4, 2020

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. This post was originally published on PRSay. In his recent Inc.

Ethics 68

Ethics Banking Employee Study 68

Reputation Us

APRIL 2, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

Handbook 60

Handbook Instagram Government Community 60

PR 20/20

MAY 8, 2019

The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. See the full agenda.). Visit www.MAICON.ai

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision would sell iContact to J2 Global in 2019. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. million in funding.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”. PR tech mentions.

Software 87

Software Pitching Internal International 87

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? The event is being held on August 22, 2019, so mark your calendars and sign up! This year it’s on track to outpace the investment in analog marketing channels for the first time.

Study 64

Study Survey B2B Advertising 64

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Citing a survey with 400 respondents by the talent agency, The Creative Group, the Bulldog Reporter noted: “60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.”.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

JANUARY 22, 2019

He’s my guest on the first Off Script Q&A of 2019. 1) Why did you write your book? This approach involves all parts of the organization, but by moving towards a more agile approach as a company, there are benefits both externally (more loyal repeat customers) and internally (more employees are aligned towards a common goal).

Brand 88

Brand Branding Banking Consumer 88

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. But just like bottled water, it’s the packaging that counts.

Banking 107

Banking Content Marketing Examples Industry 107

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52